AN ANALYSIS OF PUBLIC PERCEPTION OF THE USE OF CELEBRITIES IN BILLBOARD ADVERTISING IN SOUTHERN NIGERIA

AN ANALYSIS OF PUBLIC PERCEPTION OF THE USE OF CELEBRITIES IN BILLBOARD ADVERTISING IN SOUTHERN NIGERIA

ABSTRACT

This work was aimed to discover Public Perception of the use of celebrities in Billboard Advertising in Southern Nigeria. In pursuit of the objectives of the study, four research questions were formulated as a guide to this study. However, descriptive survey method was used for the study. Both questionnaire and interview were used to collect primary data from respondents. The survey was specifically carried in various areas of our country such as South East State, South South States And South West states with their respective populations.