ROAD TRANSPORT SERVICE QUALITY AND CUSTOMER SATISFACTION IN TRACAS AND EASTERN MASS TRANSIT FIRMS IN ANAMBRA STATE

ROAD TRANSPORT SERVICE QUALITY AND CUSTOMER SATISFACTION IN TRACAS AND EASTERN MASS TRANSIT FIRMS IN ANAMBRA STATE ABSTRACT The study examined the effect of service quality on customer satisfaction of road transport service firms. The study focused on TRACAS and Eastern Mass Transit Ltd. firms who are major operators in the mass transit industry in …

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CUSTOMERS’ SELECTION CRITERIA AND HOTELS SERVICES PATRONAGE IN THE SOUTH EASTERN STATES OF NIGERIA

CUSTOMERS’ SELECTION CRITERIA AND HOTELS SERVICES PATRONAGE IN THE SOUTH EASTERN STATES OF NIGERIA ABSTRACT This study was undertaken with the major objective of establishing the crucial aspects of the hotel offer (selection criteria) that determine the hotel patronage behaviour of hotel customers in the South Eastern states of Abia, Anambra, Ebonyi, Enugu and Imo. …

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THE ROLE OF SOCIAL MEDIA IN COMMUNICATION MANAGEMENT OF LOCAL GOVERNMENTS A STUDY OF AHIAZU MBAISE LOCAL GOVERNMENT AREA

THE ROLE OF SOCIAL MEDIA IN COMMUNICATION MANAGEMENT OF LOCAL GOVERNMENTS A STUDY OF AHIAZU MBAISE LOCAL GOVERNMENT AREA ABSTRACT This study explored the role of social media in the communication management of local governments with Ahiazu Mbaise Local Government Area as case study. Social media is changing the world in which we work and …

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THE STRATEGIES FOR EMPOWERING THE HARD CORE POOR THROUGH MICRO-FINANCING (A CASE STUDY OF RELIEF MARKET, OGBETE MAIN MARKET AND ABAKPA MARKET ALL IN ENUGU)

THE STRATEGIES FOR EMPOWERING THE HARD CORE POOR THROUGH MICRO-FINANCING (A CASE STUDY OF RELIEF MARKET, OGBETE MAIN MARKET AND ABAKPA MARKET ALL IN ENUGU) ABSTRACT The research is on the strategies for empowering the hard core poor through micro-financing. The main objective of this study is to determine that strategies for empowering the hard …

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THE IMPACT OF SALES PROMOTION ON THE PURCHASE OF CONSUMERS GOODS A CASE STUDY OF CONSUMERS IN NSUKKA, ENUGU STATE.

THE IMPACT OF SALES PROMOTION ON THE PURCHASE OF CONSUMERS GOODS A CASE STUDY OF CONSUMERS IN NSUKKA, ENUGU STATE. ABSTRACT The study appraised the impact of sales promotion on the purchase of consumer goods. The research was carried out to evaluate some of the objectives at which sales promotion affect the purchase of consumer …

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THE MARKETING STRATEGIES OF BAKERY FIRMS IN THE SOUTH-EASTERN STATES

THE MARKETING STRATEGIES OF BAKERY FIRMS IN THE SOUTH-EASTERN STATES ABSTRACT This research work was carried out to study the marketing strategies of bakery firms in the South-Eastern states. The Eastern state mentioned comprises- Enugu State, Ebonyi State, Anambra State, Imo State and Abia State. The researcher used the survey research method in carrying out …

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THE PRACTICE OF PUBLIC RELATIONS IN THE CATHOLIC CHURCH (A STUDY OF SOME SELECTED CATHOLIC CHURCHES IN ENUGU URBAN)

THE PRACTICE OF PUBLIC RELATIONS IN THE CATHOLIC CHURCH (A STUDY OF SOME SELECTED CATHOLIC CHURCHES IN ENUGU URBAN) ABSTRACT This study explores and x-rays the application of Public Relations concepts, principles and practice in the churches especially in the selected catholic churches.  The report understudies and identifies the basic ingredients of Public Relations practice …

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THE RELATIONSHIP BETWEEN SERVICE QUALITY AND PROFITABILITY IN FIRST BANK OF NIGERIA PLC

THE RELATIONSHIP BETWEEN SERVICE QUALITY AND PROFITABILITY IN FIRST BANK OF NIGERIA PLC ABSTRACT Banks competition for customers has become aggressive over the years.  It is no longer the norm for banks to wait for customers to come to them as this used to happen when there were few banks and it was a sellers …

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THE ROLE AND IMPACT OF PUBLIC RELATIONS IN RURAL DEVELOPMENT IN NIGERIA

THE ROLE AND IMPACT OF PUBLIC RELATIONS IN RURAL DEVELOPMENT IN NIGERIA ABSTRACT Over 70% of Nigerians reside in the rural areas which are poorly served with social amenities, and programmes formulated and implemented by the governments for the development are not yielding the desired results. A study was conducted to determine the role and …

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THE ROLE OF ADVERTISING IN PRODUCT PROMOTION IN THE WINE AND SPIRIT INDUSTRY

THE ROLE OF ADVERTISING IN PRODUCT PROMOTION IN THE WINE AND SPIRIT INDUSTRY ABSTRACT Business uses various promotional methods to communicate with individuals, groups, and organizations much like product, price, distribution and promotion make up the marketing mix. Promotion is one of the marking mix elements. Promotion can equally be seen as the marking activities …

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THE ROLE OF ADVERTISING ON PRODUCT POSITIONING (A CASE STUDY OF COCA-COLA NIGERIAN BOTTLING COMPANY PLC)

THE ROLE OF ADVERTISING ON PRODUCT POSITIONING (A CASE STUDY OF COCA-COLA NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The researcher set out to investigate the role of advertising on product positioning with special focus on non-alcoholic beverage drink industry. To this end, questionnaires were designed and distributed among consumers, dealers, advertising agencies and coca-cola staff. With …

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THE ROLE OF PUBLIC RELATION AS A CORPORATE TOOL FOR CHANGE MANAGEMENT IN ORGANIZATIONS A STUDY OF FIDELITY BANK PLC

THE ROLE OF PUBLIC RELATION AS A CORPORATE TOOL FOR CHANGE MANAGEMENT IN ORGANIZATIONS A STUDY OF FIDELITY BANK PLC ABSTRACT This research study examined the role of public relations as a corporate tool for change management in Fidelity Bank Plc Enugu. The objectives of the study are to examine the role public relations play …

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PUBLIC RELATION FOR IMAGE DEVELOPMENT OF BROADCASTING MEDIA IN NIGERIA

PUBLIC RELATION FOR IMAGE DEVELOPMENT OF BROADCASTING MEDIA IN NIGERIA ABSTRACT This study on Public Relations for Image development of broadcasting Media in Nigeria sets out to unravel the perceived position of the Nigerian Broadcasting Organizations by her publics, while also evaluating the impacts of Public Relations in managing good corporate image for the broadcast …

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PUBLIC RELATIONS AND THE BANKING INDUSTRY IN NIGERIA AN EVALUATIVE STUDY OF SELECTED BANKS IN ENUGU

PUBLIC RELATIONS AND THE BANKING INDUSTRY IN NIGERIA AN EVALUATIVE STUDY OF SELECTED BANKS IN ENUGU ABSTRACT This is a research work project carried out to determine the public relations practices/activities used in banking industry. It is an evaluative study of selected banks (First Bank and Union Bank Plc) in Enugu metropolis. A sample size …

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PUBLIC RELATIONS STRATEGIES FOR ENHANCING THE IMAGE OF INSURANCE COMPANIES A STUDY OF ENUGU URBAN

PUBLIC RELATIONS STRATEGIES FOR ENHANCING THE IMAGE OF INSURANCE COMPANIES A STUDY OF ENUGU URBAN ABSTRACT This research work is centered on exploring the Public Relations strategies for enhancing the Image of Insurance companies in Nigeria with Enugu Urban as a case study. The Public attitude to insurance and its practitioners are very often manifested …

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PUBLIC RELATIONS STRATEGIES FOR ENHANCING THE IMAGE OF INSURANCE COMPANIES IN IMO STATE

PUBLIC RELATIONS STRATEGIES FOR ENHANCING THE IMAGE OF INSURANCE COMPANIES IN IMO STATE ABSTRACT In this age of fierce competition and turbulent business environment, organizations tend to adopt specific strategies to stay afloat in business as well as to have competitive edge over other firms in their respective industries.  To this end, most corporate organizations …

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SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC)

SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC) ABSTRACT This project examined the role service delivery in accessing completive advantage in marketing using specifically Airtel Nigeria Plc. Thus, the project had the following as object (i) to determine what constitutes effective customer service for a typical …

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SOCIAL PUBLIC RELATIONS (SPR) MODEL FOR ENHANCED IMMUNISATION CAMPAIGNS’ SUCCESS AGAINST CHILDHOOD KILLER DISEASES IN NIGERIA

SOCIAL PUBLIC RELATIONS (SPR) MODEL FOR ENHANCED IMMUNISATION CAMPAIGNS’ SUCCESS AGAINST CHILDHOOD KILLER DISEASES IN NIGERIA ABSTRACT This study is a critical appraisal of the applications of social public relations (SPR) in the prosecution of the national programme on immunization (NPI), which later became the expanded programme on immunization (EPI).  It is motivated by the …

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THE IMPACT OF MARKETING STRATEGIES ON CUSTOMERS PATRONAGE OF COMMERCIAL BANK SERVICES IN ENUGU METROPOLIS.

THE IMPACT OF MARKETING STRATEGIES ON CUSTOMERS PATRONAGE OF COMMERCIAL BANK SERVICES IN ENUGU METROPOLIS. ABSTRACT This study is on the impact of marketing strategies on customers’ patronage of commercial bank services in Enugu Metropolis. The data collected, were tabulated and tested using the chi-square statistical method. The findings include: The Nigeria banking sector has …

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THE IMPACT OF PUBLIC RELATIONS ON PERFORMANCE OF NIGERIAN BANKS AFTER MERGERS AND ACQUISITIONS

THE IMPACT OF PUBLIC RELATIONS ON PERFORMANCE OF NIGERIAN BANKS AFTER MERGERS AND ACQUISITIONS ABSTRACT The harsh realities of corporate existence make it necessary for public relations practitioners to demonstrate the worth of what they do. Every aspect of organizational activity, particularly in difficult economic situations, is measured by its relative benefit to the firm. …

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MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATION OF STATE-OWNED ENTERPRISES IN NIGERIA

MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATION OF STATE-OWNED ENTERPRISES IN NIGERIA ABSTRACT The study aims at assessing the marketing communication tools employed in privatization and commercialization of public enterprises. Two population sizes were established for the policy makers and the beneficiaries. The sample size for the policy makers was 100 representing trainees, …

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MARKETING FOR SERVICE FIRMS STRATEGIES FOR IMPROVING SERVICE QUALITY IN TELECOMMUNICATION INDUSTRY IN NIGERIA

MARKETING FOR SERVICE FIRMS STRATEGIES FOR IMPROVING SERVICE QUALITY IN TELECOMMUNICATION INDUSTRY IN NIGERIA ABSTRACT Due to constant complaint about the unavailability and provision of telecommunication services in Nigeria, this research work tends to answer basic customer questions and complaints, and present it to the awareness of telecom firms in enabling them providing quality services, …

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MARKETING OF STOCKS IN THE NIGERIAN STOCK EXCHANGE MARKET THE EXPERIENCE IN ENUGU AND ONITSHA

MARKETING OF STOCKS IN THE NIGERIAN STOCK EXCHANGE MARKET THE EXPERIENCE IN ENUGU AND ONITSHA ABSTRACT Marketing of stocks extend beyond buying and selling of stock in the floor of the Stock Exchange Market. It starts with and ends with investors but facilitated by stock brokers. It involves the adoption of marketing strategies which comprise …

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MARKETING RESEARCH AND DEVELOPMENT OF NEW PRODUCTS BY MANUFACTURING COMPANIES IN NIGERIA (A STUDY OF SELECTED BUSINESS ORGANISATIONS IN ENUGU STATE)

MARKETING RESEARCH AND DEVELOPMENT OF NEW PRODUCTS BY MANUFACTURING COMPANIES IN NIGERIA (A STUDY OF SELECTED BUSINESS ORGANISATIONS IN ENUGU STATE) ABSTRACT The purpose of this research work is to determine and highlight the role of marketing research and development of new products by manufacturers companies in Nigeria. The outcome of this research work will …

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PHYSICAL DISTRIBUTION AND CUSTOMER SATISFACTION IN NIGERIAN BOTTLING COMPANY PLC, ENUGU STATE

PHYSICAL DISTRIBUTION AND CUSTOMER SATISFACTION IN NIGERIAN BOTTLING COMPANY PLC, ENUGU STATE ABSTRACT The study investigated physical distribution and customer satisfaction in Nigerian Bottling Company (NBC) Plc in Enugu State. Companies in the Fast Moving Consumer Goods (FMCGs) sector, especially those in soft drink industry are facing increasingly fierce competition. As it becomes more difficult …

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PIPELINE AND PRODUCTS MARKETING OF PETROLEUM PRODUCTS IN A REGULATED DOWNSTREAM SECTOR IN NIGERIA.

PIPELINE AND PRODUCTS MARKETING OF PETROLEUM PRODUCTS IN A REGULATED DOWNSTREAM SECTOR IN NIGERIA. ABSTRACT This study was initiated and conducted to determine the impact of pipeline and products marketing of petroleum products in a regulated downstream sector in Nigeria. The population of the study was 1468 which was presented in the following categories: Category …

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PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODUCTS IN SOUTH EAST, NIGERIA

PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODUCTS IN SOUTH EAST, NIGERIA ABSTRACT This study was carried out on the significance of pipeline transportation mode on the marketing of petroleum products in Nigeria. It was premised on the notion of the scarcity of refined petroleum products across the country in spite of …

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INFLUENCE OF WORD-OF-MOUTH COMMUNICATION ON CONSUMERS’ CHOICE OF SELECTED PRODUCTS IN SOUTHERN NIGERIA

INFLUENCE OF WORD-OF-MOUTH COMMUNICATION ON CONSUMERS’ CHOICE OF SELECTED PRODUCTS IN SOUTHERN NIGERIA ABSTRACT This study examined the influence of word-of-mouth communication on consumers’ choice of selected products in Nigeria. To this end, the study investigated the effect of word-of-mouth communication on consumer purchase behavior and into factors that induce it and to see if …

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INVESTMENT IN INTERNATIONAL TRADE FAIRS AND THE ECONOMIC RETURNS TO THE NATION (A CASE STUDY OF THE 19TH ENUGU INTERNATIONAL TRADE FAIR)

INVESTMENT IN INTERNATIONAL TRADE FAIRS AND THE ECONOMIC RETURNS TO THE NATION (A CASE STUDY OF THE 19TH ENUGU INTERNATIONAL TRADE FAIR) ABSTRACT The Purpose of this study was to investigate whether the huge investment on international trade fairs in Nigeria can be justified by the economic returns from it. In pursuance of this investigation, …

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EFFECTS OF MOTIVATION ON SALES FORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK IN SOUTH-EAST, NIGERIA

EFFECTS OF MOTIVATION ON SALES FORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK IN SOUTH-EAST, NIGERIA ABSTRACT This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South-East. The major objective of this work is to examine the comparative implications of motivation …

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EFFECTS OF PRICE HAGGLING STRATEGY ON CONSUMERS’ DECISION MAKING IN SELECTED TRADITIONAL MARKETS IN IBADAN, OYO STATE

EFFECTS OF PRICE HAGGLING STRATEGY ON CONSUMERS’ DECISION MAKING IN SELECTED TRADITIONAL MARKETS IN IBADAN, OYO STATE ABSTRACT The consumers have varied influences that affect their buying decisions and among these are the pricing tactics and strategies of the marketing firm. Most consumers are utility maximizes; many of them always look for value-to-cost when they …

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EVALUATION OF CENTRAL BANK OF NIGERIA’S MARKETING COMMUNICATIONS CAMPAIGNS ON BANKING SECTOR REFORMS, CURRENCY RESTRUCTURING AND ABUSE OF THE NAIRA

EVALUATION OF CENTRAL BANK OF NIGERIA’S MARKETING COMMUNICATIONS CAMPAIGNS ON BANKING SECTOR REFORMS, CURRENCY RESTRUCTURING AND ABUSE OF THE NAIRA ABSTRACT The study carried out an empirical evaluation of the Marketing Communications Campaigns (MCC) used by Nigeria (CBN) to execute the Nigerian banking sector reforms in the period 2004 – 2007. The study became perennial …

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EVALUATION OF MARKETING PLANNING PROCESS IN THE NIGERIAN HOSPITALITY INDUSTRY

EVALUATION OF MARKETING PLANNING PROCESS IN THE NIGERIAN HOSPITALITY INDUSTRY ABSTRACT The Nigeria hospitality industry came into being in Nigeria with the coming   of the Colonial Administrators. It comprises of accommodation, food and beverages and entertainment to travelers. Most organizations in the Nigerian hospitality industry lack marketing plan. As a result, the following specific problems …

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EVALUATION OF THE EFFECTS OF NIGERIA’S INTERNATIONAL IMAGE AND REPUTATION MANAGEMENT ON FOREIGN NATIONALS’ PERCEPTION OF THE COUNTRY

EVALUATION OF THE EFFECTS OF NIGERIA’S INTERNATIONAL IMAGE AND REPUTATION MANAGEMENT ON FOREIGN NATIONALS’ PERCEPTION OF THE COUNTRY ABSTRACT The management of image and reputation had over the years been restricted to corporate organizations. This trend has assumed a different dimension as most countries now evolve various strategies of building good image and reputation that …

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FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE

FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE ABSTRACT This research project was embarked upon to examine the factors that influence consumer purchase and consumption of eggs in Enugu. The researcher used survey research method in carrying out the research. A sample size of 168 was randomly selected from the population …

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IMPACT OF THE COMMODITY EXCHANGE ON THE EXPORT OF PRIMARY COMMODITIES IN NIGERIA FOCUS ON CASHEW

IMPACT OF THE COMMODITY EXCHANGE ON THE EXPORT OF PRIMARY COMMODITIES IN NIGERIA FOCUS ON CASHEW ABSTRACT This study was on focused on the impact of the commodity exchange on the export of primary commodities (Cashew) in Nigeria.  It aimed at finding out the effect price instability on export of primary commodities in Nigeria, finding …

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IMPLEMENTATION OF THE MARKETING CONCEPT IN THE CORPORATE AFFAIRS COMMISSION A STUDY OF ENUGU ZONAL OFFICE

IMPLEMENTATION OF THE MARKETING CONCEPT IN THE CORPORATE AFFAIRS COMMISSION A STUDY OF ENUGU ZONAL OFFICE ABSTRACT This study has examined implementation of the marketing concept in the Corporate Affairs Commission with a study of Enugu Zonal Office.  The Corporate Affairs Commission as an agency of Government is charged with the responsibility of administering the …

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INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMER BRAND PREFERENCE OF SELECTED BEVERAGE BRANDS IN NIGERIA

INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMER BRAND PREFERENCE OF SELECTED BEVERAGE BRANDS IN NIGERIA ABSTRACT In a bid to produce and market their goods and services in the most successful manner, most business organizations resort to the use of celebrity advertising to realize their goals and objectives. This research work under took an indepth study …

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INFLUENCE OF ONLINE MARKETING AND ELECTRONIC COMMERCE ON PUBLIC RELATIONS PRACTICE IN NIGERIA.

INFLUENCE OF ONLINE MARKETING AND ELECTRONIC COMMERCE ON PUBLIC RELATIONS PRACTICE IN NIGERIA. ABSTRACT Information and communication technology (ICTS) play vital roles in any modern society. The essentially central or vital roles of icts ion every human activity informed the topic: “influence of online marketing and electronic commerce on public relations practice in Nigeria”. It …

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EFFECT OF THE PRICING STRATEGY ON PATRONAGE OF SELECTED FOOD MANUFACTURING COMPANIES IN THE SOUTHEAST OF NIGERIA

EFFECT OF THE PRICING STRATEGY ON PATRONAGE OF SELECTED FOOD MANUFACTURING COMPANIES IN THE SOUTHEAST OF NIGERIA ABSTRACT This study examined the effect of pricing strategy of selected food manufacturing companies in Southeast Nigeria on their patronage. Therefore, to achieve the goal of this study through previous studies identified the factors involved in the issue, …

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EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA)

EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA) ABSTRACT This project work is conducted as part of the requirement for the award of Master of Business Administration Certificate in Marketing. The aim of research is to find out the effective marketing strategies for …

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EFFECTIVENESS OF CORPORATE REPUTATION MANAGEMENT STRATEGIES IN SELECTED OIL & GAS COMPANIES IN NIGERIA

EFFECTIVENESS OF CORPORATE REPUTATION MANAGEMENT STRATEGIES IN SELECTED OIL & GAS COMPANIES IN NIGERIA ABSTRACT Corporate Reputation Management (CRM), a multi-disciplinary concept in Public Relations practice, is an important management function in the oil and gas industry in Nigeria. Its five major strategies namely strategic communications, stakeholder engagement, corporate social responsibility (CSR), events & protocols …

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EFFECTS OF COACHING AND MENTORING ON SUCCESSION PLAN IN ORGANISATIONS (A STUDY OF JUHEL NIGERIA LIMITED, ENUGU STATE)

EFFECTS OF COACHING AND MENTORING ON SUCCESSION PLAN IN ORGANISATIONS (A STUDY OF JUHEL NIGERIA LIMITED, ENUGU STATE) ABSTRACT Some of the objectives of the study seek to determine the contributions of mentoring and coaching program in accelerating employees’ performance, career and competencies for effective succession planning, ascertain the impact of management in supporting coaching …

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ASSESSING THE FEDERAL GOVERNMENT’S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STATE.

ASSESSING THE FEDERAL GOVERNMENT’S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STATE. ABSTRACT The study assessed the communication campaign programs of the federal government’s cassava transformation initiatives as carried out by the National Root Crops Research Institute, Umudike, Abia State. The survey research method using questionnaire and interview …

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ASSESSMENT OF PERFORMANCE OF FEMALE MARKETING EXECUTIVES IN COMMERCIAL BANKS IN NIGER STATE, NIGERIA

ASSESSMENT OF PERFORMANCE OF FEMALE MARKETING EXECUTIVES IN COMMERCIAL BANKS IN NIGER STATE, NIGERIA ABSTRACT From the study it was discovered that female bankers have gained skills and potentials of not just being a home maker but being at parity with their male counterpart, thriving towards high rate, that the female bankers have to work …

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ATTITUDES OF CONSUMERS TO LOCALLY MADE GOODS IN NIGERIA (A CASE STUDY OF LOCALLY MADE FOOTWEAR PRODUCTS IN OWERRI METROPOLIS

ATTITUDES OF CONSUMERS TO LOCALLY MADE GOODS IN NIGERIA (A CASE STUDY OF LOCALLY MADE FOOTWEAR PRODUCTS IN OWERRI METROPOLIS ABSTRACT This study constructively examines why after many years of political independence, our development as a nation in many spheres has been relatively unimpressive, especially, in relation to our potential. This study examines one of …

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BRAND EQUITY AND CUSTOMER RETENTION IN THE NIGERIA TELECOMMUNICATIONS INDUSTRY

BRAND EQUITY AND CUSTOMER RETENTION IN THE NIGERIA TELECOMMUNICATIONS INDUSTRY ABSTRACT The study evaluated the effect of brand equity and customer retention in the Nigeria telecommunications industry with focus on MTN, GLO and AIRTEL. With the inception of mobile telecom services in Nigeria in 2001, several service providers have emerged creating a stiff competitive market …

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CHALLENGES OF FRUIT DRINK PROCESSING IN NIGERIA (A CASE STUDY OF LIFE BREWERIES NIGERIA LIMITED ONITSHA)

CHALLENGES OF FRUIT DRINK PROCESSING IN NIGERIA (A CASE STUDY OF LIFE BREWERIES NIGERIA LIMITED ONITSHA) ABSTRACT A nation desire for industrial development will depend on the participative role played by her citizens in establishing small and medium scale industries for processing agricultural product. The choice of this project therefore “Challenges of fruit drink processing …

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CONSUMER ACCEPTANCE OF MADE IN NIGERIA PACKAGED FOOD PRODUCTS IN ENUGU (A STUDY OF PACKAGED COSMETICS AND FOOD PRODUCTS)

CONSUMER ACCEPTANCE OF MADE IN NIGERIA PACKAGED FOOD PRODUCTS IN ENUGU (A STUDY OF PACKAGED COSMETICS AND FOOD PRODUCTS) ABSTRACT This research study is on consumer’s acceptance of Nigerian made packaged food products in Enugu using Cosmetic and Food Product as a case study. The focus of this study is basically detailed on the statement …

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CONSUMERS’ ACCEPTANCE OF PACKAGED FOOD PRODUCTS BY INDIGENOUS MANUFACTURERS IN ENUGU METROPOLIS

CONSUMERS’ ACCEPTANCE OF PACKAGED FOOD PRODUCTS BY INDIGENOUS MANUFACTURERS IN ENUGU METROPOLIS ABSTRACT The study was specifically on consumers’ acceptance of Nigerian made and packaged food products in Enugu metropolis.  Its major objectives are to determine how consumers (1) regard the promotional claims of Nigerian made and packaged food products; (2) judge their quality (3) …

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CORPORATE IMAGE, REPUTATION AND IDENTITY BUILDING THE ROLE OF ESBS FOR ENUGU STATE GOVERNMENT

CORPORATE IMAGE, REPUTATION AND IDENTITY BUILDING THE ROLE OF ESBS FOR ENUGU STATE GOVERNMENT ABSTRACT This study is on the role of Enugu State Broadcasting Service in building the corporate image, reputation and identity of the Enugu State Government.  It sought to find out; if the Enugu State government has any deliberate and sustainable policy/approach …

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DETERMINANTS OF CONSUMER BRAND PATRONAGES OF SELECTED MALT DRINKS IN SOME TERTIARY INSTITUTIONS IN SOUTH EAST

DETERMINANTS OF CONSUMER BRAND PATRONAGES OF SELECTED MALT DRINKS IN SOME TERTIARY INSTITUTIONS IN SOUTH EAST ABSTRACT Branding had been mostly regarded as being very crucial and indispensable in the identification of a company’s product from those of the competitors, especially when one considered the several functions it performed on consumers’ decision and satisfaction. Hence, …

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EFFECT OF THE COMMODITY EXCHANGE ON THE EXPORT OF PRIMARY COMMODITIES IN NIGERIA

EFFECT OF THE COMMODITY EXCHANGE ON THE EXPORT OF PRIMARY COMMODITIES IN NIGERIA ABSTRACT To manage the price risks associated with market functions and to ensure that the qualities of the commodity net with interventional standards, the federal government of Nigeria established  the Abuja, security and commodities exchange the commodity exchange was expected to tackle …

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AN EVALUATION OF THE IMPACT OF THE AMNESTY PROGRAMME ON CRUDE OIL EXPLORATION IN NIGER DELTA THE IMPLICATION TO CRISES MANAGEMENT IN PUBLIC RELATIONS

AN EVALUATION OF THE IMPACT OF THE AMNESTY PROGRAMME ON CRUDE OIL EXPLORATION IN NIGER DELTA THE IMPLICATION TO CRISES MANAGEMENT IN PUBLIC RELATIONS ABSTRACT The major purpose of this study was to evaluate the impact of the amnesty programme by Nigerian government to the Niger Delta militants on crude oil exploration in Niger Delta …

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ANALYSIS OF THE EFFECTIVENESS OF CUSTOMER SERVICES AS A MARKETING TOOL IN THE ALUMINUM INDUSTRY IN NIGERIA

ANALYSIS OF THE EFFECTIVENESS OF CUSTOMER SERVICES AS A MARKETING TOOL IN THE ALUMINUM INDUSTRY IN NIGERIA ABSTRACT Effective customer services in the Nigerian business industry have remained import, considering the number of players in the market. Complaints from customers have characterized the aluminum industry in Nigeria for quit some time. Most customers have tagged …

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ANALYSIS OF WAREHOUSING AND THE MARKETING PROFITABILITY OF FOOD STUFF IN OGBETE MARKET

ANALYSIS OF WAREHOUSING AND THE MARKETING PROFITABILITY OF FOOD STUFF IN OGBETE MARKET ABSTRACT The focus of the research is warehousing and the marketing profitability of food stuff in Ogbete market. This is in recognition of the importance of warehousing and marketing in business performance. The specific objectives of the study are to: (1) determine …

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APPLICATION OF CUSTOMER-DRIVEN MARKETING STRATEGIES TO GOVERNMENT HOUSING DEVELOPMENT PROGRAMMES IN NIGERIA

APPLICATION OF CUSTOMER-DRIVEN MARKETING STRATEGIES TO GOVERNMENT HOUSING DEVELOPMENT PROGRAMMES IN NIGERIA ABSTRACT This study assessed the extent of the application of customer-driven marketing strategies to government housing development programmes in Nigeria, with particular emphasis on the National Housing Fund (NHF) scheme. The study objectives were to ascertain the adequacy of; (i) the application of …

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APPLICATION OF PUBLIC RELATIONS IN SUSTAINING GOOD CORPORATE IMAGE IN THE BANKING INDUSTRY

APPLICATION OF PUBLIC RELATIONS IN SUSTAINING GOOD CORPORATE IMAGE IN THE BANKING INDUSTRY ABSTRACT This study takes a look at the banking industry through the eyes of public relations to see the level it applies public relations in sustaining its corporate image. The banking industry has very large public that spreads across various segments of …

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APPLICATION OF PUBLIC RELATIONS TOOLS IN ENHANCING HEALTH CARE DELIVERY IN SELECTED SOUTH- EASTERN STATES OF NIGERIA (2000 – 2010)

APPLICATION OF PUBLIC RELATIONS TOOLS IN ENHANCING HEALTH CARE DELIVERY IN SELECTED SOUTH- EASTERN STATES OF NIGERIA (2000 – 2010) ABSTRACT Over the years, public health care delivery programmes in Nigeria have been beset by one problem or the other. These include sometimes public apathy towards such health initiatives. The case of the cold murder …

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APPRAISAL OF DISTRIBUTION STRATEGIES OF PRODUCTION COMPANIES (A STUDY OF THE NIGERIAN BOTTLING COMPANY PLC IN ENUGU)

APPRAISAL OF DISTRIBUTION STRATEGIES OF PRODUCTION COMPANIES (A STUDY OF THE NIGERIAN BOTTLING COMPANY PLC IN ENUGU) ABSTRACT This research project was carried out to appraise the distribution strategies of production companies, a study of the Nigerian Bottling Company P1c in Enugu. A sample size of 240 respondents was randomly selected from the Staff, Management …

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APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA PROJECT

APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA PROJECT ABSTRACT The image of Nigeria and Nigerians has been highly corroded amongst her international publics. This has a lot of implications on the country’s social, economic, technological and political relationship with other nations and people. This study was therefore motivated …

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ASPECT OF BANK LOCATION AND THE INFLUENCE ON CUSTOMER BANKING BEHAVIOUR

ASPECT OF BANK LOCATION AND THE INFLUENCE ON CUSTOMER BANKING BEHAVIOUR ABSTRACT This research work is “Aspects of bank location and the influence on customer banking behaviour”. In our modern time in Nigeria, there is an increased need for bank reforms to position the banks solidly to performs their traditional roles of attracting local funds …

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ASSESSING MARKETING COMMUNICATIONS TOOLS EFFECTIVENESS TO THE TELECOMMUNICATIONS INDUSTRY IN NIGERIA

ASSESSING MARKETING COMMUNICATIONS TOOLS EFFECTIVENESS TO THE TELECOMMUNICATIONS INDUSTRY IN NIGERIA ABSTRACT In assessing the effectiveness of marketing communication tools in the Nigerian telecommunications industry, attempts were made to: determine the extent marketing communications were applied by the telecommunications industry in providing service information; examine the degree the application of marketing communication by the telecommunications …

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AN EVALUATION OF CUSTOMER CARE SERVICES IN RESTAURANTS (A STUDY OF SOME SELECTED QUICK SERVICES RESTAURANTS IN ENUGU METROPOLIS)

AN EVALUATION OF CUSTOMER CARE SERVICES IN RESTAURANTS (A STUDY OF SOME SELECTED QUICK SERVICES RESTAURANTS IN ENUGU METROPOLIS) ABSTRACT One of the greatest mistakes which an organization be it production, wholesaling, retailing, manufacturing or services-oriented-can make is to neglect the concept of customer care services in its operations.  This is because customers care services …

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AN ASSESSMENT ON THE IMPACT OF QUALITY SERVICE ON CONSUMER (A CASE STUDY OF ARIK AIR LIMITED, ENUGU).

AN ASSESSMENT ON THE IMPACT OF QUALITY SERVICE ON CONSUMER (A CASE STUDY OF ARIK AIR LIMITED, ENUGU). ABSTRACT This study examines the impact of Quality Service in business organization. Some firms aspire to be market leaders without considering their customers as being vital to their success. This has led to the collapse of erstwhile …

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AN ASSESSMENT OF THE IMPACT OF IMAGE LAUNDERING PROGRAMMES OF NIGERIA POLICE FORCE ON NIGERIANS A STUDY OF SOUTH-EAST GEO-POLITICAL ZONE

AN ASSESSMENT OF THE IMPACT OF IMAGE LAUNDERING PROGRAMMES OF NIGERIA POLICE FORCE ON NIGERIANS A STUDY OF SOUTH-EAST GEO-POLITICAL ZONE ABSTRACT This study focuses on the assessment of the impact of Image Laundering Programmes of Nigeria Police Force on Nigerians: A Study of South-East Geo-Political Zone. It empirically examined the perceived failures or otherwise …

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ACCESSIBILITY OF CREDIT FACILITY FROM FINANCIAL INSTITUTIONS BY SMALL AND MEDIUM SCALE ENTERPRISES EVIDENCE FROM NIGERIA

ACCESSIBILITY OF CREDIT FACILITY FROM FINANCIAL INSTITUTIONS BY SMALL AND MEDIUM SCALE ENTERPRISES EVIDENCE FROM NIGERIA ABSTRACT This study tries to look at the accessibility of credit facility from financial institutions by small and Medium Scale Enterprises: Evidence from Nigeria. Small and Medium Scale Enterprises have been faced with poor funding when developing nations like …

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A STUDY OF CONSUMER PREFERENCE OF SOFT DRINK BEVERAGES IN ENUGU METROPOLIS AND NINTH MILE CORNER NGWO A CASE STUDY OF COKE, SPRITE AND PEPSI COLA.

A STUDY OF CONSUMER PREFERENCE OF SOFT DRINK BEVERAGES IN ENUGU METROPOLIS AND NINTH MILE CORNER NGWO A CASE STUDY OF COKE, SPRITE AND PEPSI COLA. ABSTRACT This research work is a study of consumer brand preference for soft drink beverage drinks in Enugu metropolises. A case study of coke, sprite, Pepsi cola and Seven-up …

Read moreA STUDY OF CONSUMER PREFERENCE OF SOFT DRINK BEVERAGES IN ENUGU METROPOLIS AND NINTH MILE CORNER NGWO A CASE STUDY OF COKE, SPRITE AND PEPSI COLA.