Archives

CUSTOMERS’ SELECTION CRITERIA AND HOTELS SERVICES PATRONAGE IN THE SOUTH EASTERN STATES OF NIGERIA ABSTRACT This study was undertaken with the major objective of establishing the crucial aspects of the…

THE ROLE OF SOCIAL MEDIA IN COMMUNICATION MANAGEMENT OF LOCAL GOVERNMENTS A STUDY OF AHIAZU MBAISE LOCAL GOVERNMENT AREA ABSTRACT This study explored the role of social media in the…

THE STRATEGIES FOR EMPOWERING THE HARD CORE POOR THROUGH MICRO-FINANCING (A CASE STUDY OF RELIEF MARKET, OGBETE MAIN MARKET AND ABAKPA MARKET ALL IN ENUGU) ABSTRACT The research is on…

THE IMPACT OF SALES PROMOTION ON THE PURCHASE OF CONSUMERS GOODS A CASE STUDY OF CONSUMERS IN NSUKKA, ENUGU STATE. ABSTRACT The study appraised the impact of sales promotion on…

THE MARKETING STRATEGIES OF BAKERY FIRMS IN THE SOUTH-EASTERN STATES ABSTRACT This research work was carried out to study the marketing strategies of bakery firms in the South-Eastern states. The…

THE PRACTICE OF PUBLIC RELATIONS IN THE CATHOLIC CHURCH (A STUDY OF SOME SELECTED CATHOLIC CHURCHES IN ENUGU URBAN) ABSTRACT This study explores and x-rays the application of Public Relations…

THE RELATIONSHIP BETWEEN SERVICE QUALITY AND PROFITABILITY IN FIRST BANK OF NIGERIA PLC ABSTRACT Banks competition for customers has become aggressive over the years.  It is no longer the norm…

THE ROLE AND IMPACT OF PUBLIC RELATIONS IN RURAL DEVELOPMENT IN NIGERIA ABSTRACT Over 70% of Nigerians reside in the rural areas which are poorly served with social amenities, and…

THE ROLE OF ADVERTISING IN PRODUCT PROMOTION IN THE WINE AND SPIRIT INDUSTRY ABSTRACT Business uses various promotional methods to communicate with individuals, groups, and organizations much like product, price,…

THE ROLE OF ADVERTISING ON PRODUCT POSITIONING (A CASE STUDY OF COCA-COLA NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The researcher set out to investigate the role of advertising on product positioning…

THE ROLE OF PUBLIC RELATION AS A CORPORATE TOOL FOR CHANGE MANAGEMENT IN ORGANIZATIONS A STUDY OF FIDELITY BANK PLC ABSTRACT This research study examined the role of public relations…

PUBLIC RELATION FOR IMAGE DEVELOPMENT OF BROADCASTING MEDIA IN NIGERIA ABSTRACT This study on Public Relations for Image development of broadcasting Media in Nigeria sets out to unravel the perceived…

PUBLIC RELATIONS AND THE BANKING INDUSTRY IN NIGERIA AN EVALUATIVE STUDY OF SELECTED BANKS IN ENUGU ABSTRACT This is a research work project carried out to determine the public relations…

PUBLIC RELATIONS STRATEGIES FOR ENHANCING THE IMAGE OF INSURANCE COMPANIES A STUDY OF ENUGU URBAN ABSTRACT This research work is centered on exploring the Public Relations strategies for enhancing the…

PUBLIC RELATIONS STRATEGIES FOR ENHANCING THE IMAGE OF INSURANCE COMPANIES IN IMO STATE ABSTRACT In this age of fierce competition and turbulent business environment, organizations tend to adopt specific strategies…

SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC) ABSTRACT This project examined the role service delivery in accessing completive advantage in…

SOCIAL PUBLIC RELATIONS (SPR) MODEL FOR ENHANCED IMMUNISATION CAMPAIGNS’ SUCCESS AGAINST CHILDHOOD KILLER DISEASES IN NIGERIA ABSTRACT This study is a critical appraisal of the applications of social public relations…

THE IMPACT OF CREDIT CARD ON THE MARKETING OF ACTIVITIES OF ZENITH BANK IN NIGERIA ABSTRACT The study focused on the impact of Credit card on the marketing activities of…

THE IMPACT OF INTERNET MARKETING STRATEGY ON THE NIGERIAN ECONOMY ABSTRACT This research aims to assess the impact of using the internet as an alternative medium for marketing of goods…

THE IMPACT OF MARKETING STRATEGIES ON CUSTOMERS PATRONAGE OF COMMERCIAL BANK SERVICES IN ENUGU METROPOLIS. ABSTRACT This study is on the impact of marketing strategies on customers’ patronage of commercial…

THE IMPACT OF PUBLIC RELATIONS ON PERFORMANCE OF NIGERIAN BANKS AFTER MERGERS AND ACQUISITIONS ABSTRACT The harsh realities of corporate existence make it necessary for public relations practitioners to demonstrate…

MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATION OF STATE-OWNED ENTERPRISES IN NIGERIA ABSTRACT The study aims at assessing the marketing communication tools employed in privatization and commercialization of…

MARKETING FOR SERVICE FIRMS STRATEGIES FOR IMPROVING SERVICE QUALITY IN TELECOMMUNICATION INDUSTRY IN NIGERIA ABSTRACT Due to constant complaint about the unavailability and provision of telecommunication services in Nigeria, this…

MARKETING OF STOCKS IN THE NIGERIAN STOCK EXCHANGE MARKET THE EXPERIENCE IN ENUGU AND ONITSHA ABSTRACT Marketing of stocks extend beyond buying and selling of stock in the floor of…

MARKETING RESEARCH AND DEVELOPMENT OF NEW PRODUCTS BY MANUFACTURING COMPANIES IN NIGERIA (A STUDY OF SELECTED BUSINESS ORGANISATIONS IN ENUGU STATE) ABSTRACT The purpose of this research work is to…

PHYSICAL DISTRIBUTION AND CUSTOMER SATISFACTION IN NIGERIAN BOTTLING COMPANY PLC, ENUGU STATE ABSTRACT The study investigated physical distribution and customer satisfaction in Nigerian Bottling Company (NBC) Plc in Enugu State.…

PIPELINE AND PRODUCTS MARKETING OF PETROLEUM PRODUCTS IN A REGULATED DOWNSTREAM SECTOR IN NIGERIA. ABSTRACT This study was initiated and conducted to determine the impact of pipeline and products marketing…

PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODUCTS IN SOUTH EAST, NIGERIA ABSTRACT This study was carried out on the significance of pipeline transportation mode on the…

PROBLEMS OF BEVERAGE DISTRIBUTION IN THE RURAL AREAS OF ENUGU STATE ABSTRACT This study is focused on the problem of distribution in the rural areas of Enugu State. This study…

INFLUENCE OF WORD-OF-MOUTH COMMUNICATION ON CONSUMERS’ CHOICE OF SELECTED PRODUCTS IN SOUTHERN NIGERIA ABSTRACT This study examined the influence of word-of-mouth communication on consumers’ choice of selected products in Nigeria.…

INVESTMENT IN INTERNATIONAL TRADE FAIRS AND THE ECONOMIC RETURNS TO THE NATION (A CASE STUDY OF THE 19TH ENUGU INTERNATIONAL TRADE FAIR) ABSTRACT The Purpose of this study was to…

EFFECTS OF MOTIVATION ON SALES FORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK IN SOUTH-EAST, NIGERIA ABSTRACT This study was conducted to evaluate the effects of motivation on…

EFFECTS OF PRICE HAGGLING STRATEGY ON CONSUMERS’ DECISION MAKING IN SELECTED TRADITIONAL MARKETS IN IBADAN, OYO STATE ABSTRACT The consumers have varied influences that affect their buying decisions and among…

EVALUATION OF CENTRAL BANK OF NIGERIA’S MARKETING COMMUNICATIONS CAMPAIGNS ON BANKING SECTOR REFORMS, CURRENCY RESTRUCTURING AND ABUSE OF THE NAIRA ABSTRACT The study carried out an empirical evaluation of the…

EVALUATION OF MARKETING PLANNING PROCESS IN THE NIGERIAN HOSPITALITY INDUSTRY ABSTRACT The Nigeria hospitality industry came into being in Nigeria with the coming   of the Colonial Administrators. It comprises of…

EVALUATION OF THE EFFECTS OF NIGERIA’S INTERNATIONAL IMAGE AND REPUTATION MANAGEMENT ON FOREIGN NATIONALS’ PERCEPTION OF THE COUNTRY ABSTRACT The management of image and reputation had over the years been…

FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE ABSTRACT This research project was embarked upon to examine the factors that influence consumer purchase and consumption of…

IMPACT OF THE COMMODITY EXCHANGE ON THE EXPORT OF PRIMARY COMMODITIES IN NIGERIA FOCUS ON CASHEW ABSTRACT This study was on focused on the impact of the commodity exchange on…

IMPLEMENTATION OF THE MARKETING CONCEPT IN THE CORPORATE AFFAIRS COMMISSION A STUDY OF ENUGU ZONAL OFFICE ABSTRACT This study has examined implementation of the marketing concept in the Corporate Affairs…

INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMER BRAND PREFERENCE OF SELECTED BEVERAGE BRANDS IN NIGERIA ABSTRACT In a bid to produce and market their goods and services in the most successful…

INFLUENCE OF ONLINE MARKETING AND ELECTRONIC COMMERCE ON PUBLIC RELATIONS PRACTICE IN NIGERIA. ABSTRACT Information and communication technology (ICTS) play vital roles in any modern society. The essentially central or…

EFFECT OF THE PRICING STRATEGY ON PATRONAGE OF SELECTED FOOD MANUFACTURING COMPANIES IN THE SOUTHEAST OF NIGERIA ABSTRACT This study examined the effect of pricing strategy of selected food manufacturing…

EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA) ABSTRACT This project work is conducted as part of the…

EFFECTIVENESS OF CORPORATE REPUTATION MANAGEMENT STRATEGIES IN SELECTED OIL & GAS COMPANIES IN NIGERIA ABSTRACT Corporate Reputation Management (CRM), a multi-disciplinary concept in Public Relations practice, is an important management…

EFFECTS OF COACHING AND MENTORING ON SUCCESSION PLAN IN ORGANISATIONS (A STUDY OF JUHEL NIGERIA LIMITED, ENUGU STATE) ABSTRACT Some of the objectives of the study seek to determine the…

ASSESSING THE FEDERAL GOVERNMENT’S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STATE. ABSTRACT The study assessed the communication campaign programs of the federal…

ASSESSMENT OF PERFORMANCE OF FEMALE MARKETING EXECUTIVES IN COMMERCIAL BANKS IN NIGER STATE, NIGERIA ABSTRACT From the study it was discovered that female bankers have gained skills and potentials of…

ATTITUDES OF CONSUMERS TO LOCALLY MADE GOODS IN NIGERIA (A CASE STUDY OF LOCALLY MADE FOOTWEAR PRODUCTS IN OWERRI METROPOLIS ABSTRACT This study constructively examines why after many years of…

BRAND EQUITY AND CUSTOMER RETENTION IN THE NIGERIA TELECOMMUNICATIONS INDUSTRY ABSTRACT The study evaluated the effect of brand equity and customer retention in the Nigeria telecommunications industry with focus on…

CHALLENGES OF FRUIT DRINK PROCESSING IN NIGERIA (A CASE STUDY OF LIFE BREWERIES NIGERIA LIMITED ONITSHA) ABSTRACT A nation desire for industrial development will depend on the participative role played…

CONSUMER ACCEPTANCE OF MADE IN NIGERIA PACKAGED FOOD PRODUCTS IN ENUGU (A STUDY OF PACKAGED COSMETICS AND FOOD PRODUCTS) ABSTRACT This research study is on consumer’s acceptance of Nigerian made…

CONSUMERS’ ACCEPTANCE OF PACKAGED FOOD PRODUCTS BY INDIGENOUS MANUFACTURERS IN ENUGU METROPOLIS ABSTRACT The study was specifically on consumers’ acceptance of Nigerian made and packaged food products in Enugu metropolis. …

CORPORATE IMAGE, REPUTATION AND IDENTITY BUILDING THE ROLE OF ESBS FOR ENUGU STATE GOVERNMENT ABSTRACT This study is on the role of Enugu State Broadcasting Service in building the corporate…

DETERMINANTS OF CONSUMER BRAND PATRONAGES OF SELECTED MALT DRINKS IN SOME TERTIARY INSTITUTIONS IN SOUTH EAST ABSTRACT Branding had been mostly regarded as being very crucial and indispensable in the…

EFFECT OF THE COMMODITY EXCHANGE ON THE EXPORT OF PRIMARY COMMODITIES IN NIGERIA ABSTRACT To manage the price risks associated with market functions and to ensure that the qualities of…

AN EVALUATION OF THE IMPACT OF THE AMNESTY PROGRAMME ON CRUDE OIL EXPLORATION IN NIGER DELTA THE IMPLICATION TO CRISES MANAGEMENT IN PUBLIC RELATIONS ABSTRACT The major purpose of this…

ANALYSIS OF THE EFFECTIVENESS OF CUSTOMER SERVICES AS A MARKETING TOOL IN THE ALUMINUM INDUSTRY IN NIGERIA ABSTRACT Effective customer services in the Nigerian business industry have remained import, considering…

ANALYSIS OF WAREHOUSING AND THE MARKETING PROFITABILITY OF FOOD STUFF IN OGBETE MARKET ABSTRACT The focus of the research is warehousing and the marketing profitability of food stuff in Ogbete…

APPLICATION OF CUSTOMER-DRIVEN MARKETING STRATEGIES TO GOVERNMENT HOUSING DEVELOPMENT PROGRAMMES IN NIGERIA ABSTRACT This study assessed the extent of the application of customer-driven marketing strategies to government housing development programmes…

APPLICATION OF PUBLIC RELATIONS IN SUSTAINING GOOD CORPORATE IMAGE IN THE BANKING INDUSTRY ABSTRACT This study takes a look at the banking industry through the eyes of public relations to…

APPLICATION OF PUBLIC RELATIONS TOOLS IN ENHANCING HEALTH CARE DELIVERY IN SELECTED SOUTH- EASTERN STATES OF NIGERIA (2000 – 2010) ABSTRACT Over the years, public health care delivery programmes in…

APPRAISAL OF DISTRIBUTION STRATEGIES OF PRODUCTION COMPANIES (A STUDY OF THE NIGERIAN BOTTLING COMPANY PLC IN ENUGU) ABSTRACT This research project was carried out to appraise the distribution strategies of…

APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA PROJECT ABSTRACT The image of Nigeria and Nigerians has been highly corroded amongst her international publics.…

ASPECT OF BANK LOCATION AND THE INFLUENCE ON CUSTOMER BANKING BEHAVIOUR ABSTRACT This research work is “Aspects of bank location and the influence on customer banking behaviour”. In our modern…

ASSESSING MARKETING COMMUNICATIONS TOOLS EFFECTIVENESS TO THE TELECOMMUNICATIONS INDUSTRY IN NIGERIA ABSTRACT In assessing the effectiveness of marketing communication tools in the Nigerian telecommunications industry, attempts were made to: determine…

AN EVALUATION OF CUSTOMER CARE SERVICES IN RESTAURANTS (A STUDY OF SOME SELECTED QUICK SERVICES RESTAURANTS IN ENUGU METROPOLIS) ABSTRACT One of the greatest mistakes which an organization be it…

AN ASSESSMENT ON THE IMPACT OF QUALITY SERVICE ON CONSUMER (A CASE STUDY OF ARIK AIR LIMITED, ENUGU). ABSTRACT This study examines the impact of Quality Service in business organization.…

AN ASSESSMENT OF THE IMPACT OF IMAGE LAUNDERING PROGRAMMES OF NIGERIA POLICE FORCE ON NIGERIANS A STUDY OF SOUTH-EAST GEO-POLITICAL ZONE ABSTRACT This study focuses on the assessment of the…

ACCESSIBILITY OF CREDIT FACILITY FROM FINANCIAL INSTITUTIONS BY SMALL AND MEDIUM SCALE ENTERPRISES EVIDENCE FROM NIGERIA ABSTRACT This study tries to look at the accessibility of credit facility from financial…

A STUDY OF CONSUMER PREFERENCE OF SOFT DRINK BEVERAGES IN ENUGU METROPOLIS AND NINTH MILE CORNER NGWO A CASE STUDY OF COKE, SPRITE AND PEPSI COLA. ABSTRACT This research work…