Mass Communication Project Topics and Materials Archives

A COMPARATIVE STUDY OF NEWSPAPER COVERAGE OF RURAL/URBAN PROBLEMS IN IMO STATE A CONTENT ANALYSIS OF DAILY CHAMPION, THE SUN AND VANGUARD NEWSPAPERS

A COMPARATIVE STUDY OF NEWSPAPER COVERAGE OF RURAL/URBAN PROBLEMS IN IMO STATE A CONTENT ANALYSIS OF DAILY CHAMPION, THE SUN AND VANGUARD NEWSPAPERS. ABSTRACT Over the years, successive governments in the underdeveloped countries have regrettably adopted a lackadaisical, impractical, apathetic and lip service attitude towards the transformation of their rural communities whose inhabitants constitute in …

TELEVISION PROGRAMME PREFERENCE AMONG PUPILS OF SELECT PRIMARY SCHOOLS IN ONITSHA METROPOLIS

TELEVISION PROGRAMME PREFERENCE AMONG PUPILS OF SELECT PRIMARY SCHOOLS IN ONITSHA METROPOLIS ABSTRACT Television program preference among pupils in Onitsha metropolis is a study embarked upon to investigate the pupils’ level of exposure to television programme, their Tv programme preference, the available television programme accessible to them; the determinant of their programme preference and whether …

POLITICAL INTERFERENCE AND REGULATORY ROLE OF THE NATIONAL BROADCASTING COMMISSION IN NIGERIA

POLITICAL INTERFERENCE AND REGULATORY ROLE OF THE NATIONAL BROADCASTING COMMISSION IN NIGERIA ABSTRACT The deregulation of the broadcast media in 1992 democratised the media space and led to the establishment of the National Broadcasting Commission (NBC) to regulate the Broadcast sector. NBC is the only body empowered to process and recommend broadcast licence for the …

PERFORMANCE AUDIT OF THE MARKETING COMMUNICATIONS STRATEGIES OF SELECTED PRIVATE UNIVERSITIES IN SOUTH-WEST, NIGERIA

PERFORMANCE AUDIT OF THE MARKETING COMMUNICATIONS STRATEGIES OF SELECTED PRIVATE UNIVERSITIES IN SOUTH-WEST, NIGERIA ABSTRACT The Nigerian university educational system was liberalised in 1999 and this led to the establishment of private universities. To promote their different programmes and competitively position themselves, each employed varied marketing communication tools and strategies. Little is known about the …

INTERNET PENETRATION AND THE ADOPTION OF TELEVISION STREAMING AMONG STAKEHOLDERS IN SOUTH-WEST NIGERIA

INTERNET PENETRATION AND THE ADOPTION OF TELEVISION STREAMING AMONG STAKEHOLDERS IN SOUTH-WEST NIGERIA ABSTRACT The Internet has revolutionised the different sectors of the society, including the media industry. One of the innovative applications of the Internet to the media industry is television streaming- a process through which television stations upload daily programmes to their online …

INTERACTIVE MEDIA SALES PROMOTION TYPOLOGIES AND TELECOMMUNICATION OPERATORS’ BRAND EQUITY AMONG CIVIL SERVANTS IN LAGOS AND OGUN STATES, NIGERIA

INTERACTIVE MEDIA SALES PROMOTION TYPOLOGIES AND TELECOMMUNICATION OPERATORS’ BRAND EQUITY AMONG CIVIL SERVANTS IN LAGOS AND OGUN STATES, NIGERIA ABSTRACT Nigerian telecommunication industry has evolved into a competitive sphere as operators endeavour to entreat and win customers through monetary and non-monetary sales promotion typologies. Telecommunication operators utilise sales promotion to create brand awareness, encourage brand …

FOREIGN TELEVISION STATIONS’ REPRESENTATION AND THE PERCEPTION OF NIGERIA’S IMAGE BY YOUTHS IN SELECTED UNIVERSITIES IN SOUTHWEST NIGERIA

FOREIGN TELEVISION STATIONS’ REPRESENTATION AND THE PERCEPTION OF NIGERIA’S IMAGE BY YOUTHS IN SELECTED UNIVERSITIES IN SOUTHWEST NIGERIA ABSTRACT Nigeria youths are perhaps vulnerable victims of foreign television programmes transmitted to Nigeria. The manner in which the foreign television stations represent the image of the Nigerian society appears imbalanced. This could impact on the perception …

FILM AS A TOOL FOR TOURISM PROMOTION: A COMPARATIVE STUDY OF SELECTED NOLLYWOOD AND ALBERT BROCCOLLI’S JAMES BOND FILMS

FILM AS A TOOL FOR TOURISM PROMOTION: A COMPARATIVE STUDY OF SELECTED NOLLYWOOD AND ALBERT BROCCOLLI’S JAMES BOND FILMS ABSTRACT In 1990, scholars estimated that film has about 70 million global viewership. By 2015, the number of viewers had increased to 350 million due to population growth and technological advancement in film viewing devices. Research …

EFFECT OF SOCIAL MEDIA HEALTH COMMUNICATION ON KNOWLEDGE, ATTITUDE AND INTENTION TO ADOPT HEALTH-ENHANCING BEHAVIOUR AMONG UNDERGRADUATES IN LEAD CITY UNIVERSITY AND TAI SOLARIN UNIVERSITY OF EDUCATION, NIGERIA

EFFECT OF SOCIAL MEDIA HEALTH COMMUNICATION ON KNOWLEDGE, ATTITUDE AND INTENTION TO ADOPT HEALTH-ENHANCING BEHAVIOUR AMONG UNDERGRADUATES IN LEAD CITY UNIVERSITY AND TAI SOLARIN UNIVERSITY OF EDUCATION, NIGERIA ABSTRACT Studies have shown that the burden of non-communicable diseases such as diabetes, cancer, and hypertension is on the increase in Nigeria. Adequate knowledge, positive attitude and …

ATTITUDE OF UNDERGRADUATES TO THE 18+ WARNING SIGN IN ALCOHOLIC BEVERAGE ADVERTISEMENTS IN SELECTED UNIVERSITIES IN SOUTH-WEST, NIGERIA

ATTITUDE OF UNDERGRADUATES TO THE 18+ WARNING SIGN IN ALCOHOLIC BEVERAGE ADVERTISEMENTS IN SELECTED UNIVERSITIES IN SOUTH-WEST, NIGERIA ABSTRACT Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement …

ASSESSMENT OF EFFECTIVENESS OF EDUCATIONAL RADIO BROADCASTING FOR ADULT LITERACY IN LAGOS STATE, NIGERIA

ASSESSMENT OF EFFECTIVENESS OF EDUCATIONAL RADIO BROADCASTING FOR ADULT LITERACY IN LAGOS STATE, NIGERIA ABSTRACT Education has been identified as one of the most important ways to achieve national development. With three million non-literate adults in Lagos State, radio becomes a veritable medium to teach such adults who, as a result of their economic activities, …

ONLINE ADVERTISING AND CONSUMERS’ PERCEPTION ON PURCHASE DECISION OF SMARTPHONES

ONLINE ADVERTISING AND CONSUMERS’ PERCEPTION ON PURCHASE DECISION OF SMARTPHONES ABSTRACT Advertising as a profession and a field of study explains the reason why it cannot be underestimated. However, advertising in the 21st century has gone beyond making use of the traditional sources of the media to create awareness about product services, goods and ideas …

NATIONAL NEWSPAPERS’ COVERAGE OF THE CONFLICT BETWEEN HERDERS AND FARMERS IN NIGERIA

NATIONAL NEWSPAPERS’ COVERAGE OF THE CONFLICT BETWEEN HERDERS AND FARMERS IN NIGERIA ABSTRACT The media are a major player during periods of conflict by virtue of the influence they can exert on the public’s understanding and perception of conflict situations. The agenda the media set and how issues are framed can also impact on the …

INFLUENCE OF TRAINING ON THE PERFORMANCE OF HEALTH PROMOTERS IN MATERNAL, NEWBORN AND CHILD HEALTH EDUCATION IN AKWA IBOM

INFLUENCE OF TRAINING ON THE PERFORMANCE OF HEALTH PROMOTERS IN MATERNAL, NEWBORN AND CHILD HEALTH EDUCATION IN AKWA IBOM ABSTRACT Maternal, new-born and child mortality have been on the front burner of public health policy makers and implementers for decades especially in developing and under developed countries. The inclusion of Maternal, New-born and Child Health …

INFLUENCE OF TELEVISION POLITICAL ADVERTISEMENTS ON ELECTORATES’ PERCEPTION OF 2015 PRESIDENTIAL CANDIDATES

INFLUENCE OF TELEVISION POLITICAL ADVERTISEMENTS ON ELECTORATES’ PERCEPTION OF 2015 PRESIDENTIAL CANDIDATES ABSTRACT This research examined the influence of television political advertising on electorate perception of candidate in the 2015 presidential election using Akure south local government as a case study. The study sought to find out the extent to which the electorates’ in Ondo …

INFLUENCE OF INFORMATION SOURCES ON KNOWLEDGE, ATTITUDE AND PRACTICE OF EXCLUSIVE BREASTFEEDING AMONG NURSING MOTHERS IN MINNA, NIGER STATE

INFLUENCE OF INFORMATION SOURCES ON KNOWLEDGE, ATTITUDE AND PRACTICE OF EXCLUSIVE BREASTFEEDING AMONG NURSING MOTHERS IN MINNA, NIGER STATE ABSTRACT Over time information concerning exclusive breastfeeding has been passed to nursing mothers. This suggests that several information sources such as healthcare personnel’s or hospital attendants, family and friends, facebook, television, radio, newspaper have been used …

INFLUENCE OF DETTOL SOAP ADVERTISEMENTS ON OYO STATE WOMEN’S PERCEPTION AND USE OF THE BRAND

INFLUENCE OF DETTOL SOAP ADVERTISEMENTS ON OYO STATE WOMEN’S PERCEPTION AND USE OF THE BRAND ABSTRACT This study focused on the influence of Dettol soap advertisements on Oyo State women’s perception and use of the brand. Advertising has been regarded as a veritable tool for creating awareness for new products and existing ones too. Advertisements …

IMPLEMENTATION OF THE NATIONAL HIV AND AIDS BEHAVIOUR CHANGE COMMUNICATION STRATEGY, 2009-2014 IN THE PREVENTION OF HIV AND AIDS IN NIGERIA

IMPLEMENTATION OF THE NATIONAL HIV AND AIDS BEHAVIOUR CHANGE COMMUNICATION STRATEGY, 2009-2014 IN THE PREVENTION OF HIV AND AIDS IN NIGERIA ABSTRACT Since the first case of HIV and AIDS in Nigeria, and the epidemics continually evolved with, Nigeria having a pathetic situation of fluctuating prevalence rate. In the bid to forestall this undulating situation …

EVALUATION OF THE INFLUENCE OF TELEVISION IN POLITICAL EDUCATION: A STUDY OF NIGERIAN TELEVISION AUTHORITY

EVALUATION OF THE INFLUENCE OF TELEVISION IN POLITICAL EDUCATION: A STUDY OF NIGERIAN TELEVISION AUTHORITY ABSTRACT This study is targeted at examining the ways in which NTA political education programs influence its audience. The study which was premised on viewers from Awka metropolis seek to find the available NTA’s programs that are targeted at political …

EVALUATION OF THE EFFECTIVENESS OF PUBLIC RELATIONS STRATEGIES IN ENHANCING CUSTOMERS’ SATISFACTION IN ENUGU WATER CORPORATION

EVALUATION OF THE EFFECTIVENESS OF PUBLIC RELATIONS STRATEGIES IN ENHANCING CUSTOMERS’ SATISFACTION IN ENUGU WATER CORPORATION ABSTRACT This study examined the effectiveness of public relations strategies in enhancing customers’ satisfactions with particular reference to Enugu State Water Corporation Board, Enugu State. The objectives were to ascertain whether the customers of Enugu State Water Corporation Board, …

EVALUATION OF ABS “HEALTH LINE” PROGRAMME USE IN CREATING AWARENESS ABOUT CHILD SPACING IN ANAMBRA STATE

EVALUATION OF ABS “HEALTH LINE” PROGRAMME USE IN CREATING AWARENESS ABOUT CHILD SPACING IN ANAMBRA STATE ABSTRACT This study evaluated Anambra Broadcasting Service (ABS) “Health Line” programme use in creating awareness about child spacing in Anambra State. The main objective of the study was to evaluate the use ABS radio programme “Health Line” in creating …

CORPORATE SOCIAL RESPONSIBILITY (CSR) AS A CONFLICT MANAGEMENT STRATEGY IN SELECTED OIL PRODUCING COMMUNITIES IN DELTA STATE, NIGERIA

CORPORATE SOCIAL RESPONSIBILITY (CSR) AS A CONFLICT MANAGEMENT STRATEGY IN SELECTED OIL PRODUCING COMMUNITIES IN DELTA STATE, NIGERIA ABSTRACT Corporate Social Responsibility (CSR) involves giving back to the community where a business organisation operates. CSR is not supposed to be an occasional activity but a strategy that should be integrated into the overall operational plan …

COMMUNICATION AS A MANAGEMENT TOOL FOR CRISIS RESOLUTION IN SELECTED TERTIARY INSTITUTIONS IN DELTA STATE NIGERIA

COMMUNICATION AS A MANAGEMENT TOOL FOR CRISIS RESOLUTION IN SELECTED TERTIARY INSTITUTIONS IN DELTA STATE NIGERIA ABSTRACT Crises of different types occur between managements and students of tertiary institutions in Delta State, Nigeria. Communication is all embracing as far as crisis resolution is concerned. Communication is very vital to life and effective communication has the …

ASSESSMENT OF ‘’HEALTH WATCH’’ INFLUENCE ON REDUCTION OF MATERNAL MORTALITY

ASSESSMENT OF ‘’HEALTH WATCH’’ INFLUENCE ON REDUCTION OF MATERNAL MORTALITY ABSTRACT This study assesses Federal Radio Corporation of Nigeria (FRCN) “Health Watch” programme influence on reduction of maternal mortality in Anambra State. The main objective of the study was to assess whether the FRCN “Health Watch” programme influences women’s attitude towards adoption of best practices …

THE INFLUENCE OF MEDIA CAMPAIGNS ON VESICO VAGINAL FISTULA PREVENTION AND CONTROL IN NORTH WEST NIGERIA

THE INFLUENCE OF MEDIA CAMPAIGNS ON VESICO VAGINAL FISTULA PREVENTION AND CONTROL IN NORTH WEST NIGERIA ABSTRACT Vesico Vaginal Fistula is an abnormal communication between the urinary bladder and the vagina that result into constant involuntary discharge of urine into the vagina. This research work evaluated the influence of media campaigns on Vesico Vaginal Fistula …

THE INFLUENCE OF MESSAGE FRAMING ON VOTING BEHAVIOUR IN SOUTH-EAST NIGERIA IN THE 2015 PRESIDENTIAL ELECTION

THE INFLUENCE OF MESSAGE FRAMING ON VOTING BEHAVIOUR IN SOUTH-EAST NIGERIA IN THE 2015 PRESIDENTIAL ELECTION ABSTRACT As a political requisite, political parties invest in message framing. This is because message framing is seen as the nucleus for persuading voters into choosing and voting in candidates. This is why the People’s Democratic Party (PDP) and …

THE INFLUENCE OF MULTICULTURAL DIVERSITIES IN JOURNALISM PRACTICE A STUDY OF SOME SELECTED STATES IN NIGERIA

THE INFLUENCE OF MULTICULTURAL DIVERSITIES IN JOURNALISM PRACTICE A STUDY OF SOME SELECTED STATES IN NIGERIA ABSTRACT The study was motivated from the backdrop that Nigeria is a dysfunctional multicultural society. The main objective of the study was to determine the influence of multicultural diversity on the practice of journalism in Nigeria. The study adopted …

THE INFLUENCE OF ONLINE JOURNALISM ON REVENUE GENERATION OF NIGERIA NEWS MEDIA A STUDY OF THE NEWS AGENCY OF NIGERIA (NAN)

THE INFLUENCE OF ONLINE JOURNALISM ON REVENUE GENERATION OF NIGERIA NEWS MEDIA A STUDY OF THE NEWS AGENCY OF NIGERIA (NAN) ABSTRACT It is known especially in recent times that the media serve the public directly as a source, both of information and guidance. It is also a well known fact that the new media …

THE INFLUENCE OF PREVENTION OF MOTHER-TO-CHILD HIV TRANSMISSION CAMPAIGNS ON KNOWLEDGE, ATTITUDE AND PRACTICES AMONG WOMEN IN SOUTHEAST NIGERIA

THE INFLUENCE OF PREVENTION OF MOTHER-TO-CHILD HIV TRANSMISSION CAMPAIGNS ON KNOWLEDGE, ATTITUDE AND PRACTICES AMONG WOMEN IN SOUTHEAST NIGERIA ABSTRACT The scourge of HIV/AIDS has, no doubt, continued to ravage virtually all parts of the world. According to statistics, 34 million people are estimated to be living with HIV worldwide; 16.7 million of these are …

THE INFLUENCE OF PROSTATE CANCER AWARENESS CAMPAIGNS ON THE KNOWLEDGE, ATTITUDE AND PRACTICES OF MEN IN SOUTH-EASTERN NIGERIA

THE INFLUENCE OF PROSTATE CANCER AWARENESS CAMPAIGNS ON THE KNOWLEDGE, ATTITUDE AND PRACTICES OF MEN IN SOUTH-EASTERN NIGERIA ABSTRACT This study was designed to investigate the influence of Prostate cancer awareness campaigns on the knowledge, attitude and practices of men in South-Eastern Nigeria. The study used survey research design through the instrumentality of questionnaire (twenty-eight …

THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI

THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI ABSTRACT The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to sustain customer patronage, remain in business and outwit competitors. Herein lies the substance of relationship as a communication, marketing and …

USERS’ PERCEPTION OF TELEMARKETING AS A DIRECT MARKETING TECHNIQUE BY SELECTED MOBILE TELECOMS OPERATORS IN NIGERIA

USERS’ PERCEPTION OF TELEMARKETING AS A DIRECT MARKETING TECHNIQUE BY SELECTED MOBILE TELECOMS OPERATORS IN NIGERIA ABSTRACT The use of telemarketing as a direct marketing technique by mobile telecommunications operators in Nigeria has generated concerns from mobile subscribers who have constantly complained about the indiscriminate nature of its application by the operators as they receive …

PUBLIC PERCEPTION OF MEDIA REPORTAGE OF POPULATION GROWTH AND ITS IMPLICATION ON NATIONAL DEVELOPMENT A STUDY OF SOME SOUTH-SOUTH STATES

PUBLIC PERCEPTION OF MEDIA REPORTAGE OF POPULATION GROWTH AND ITS IMPLICATION ON NATIONAL DEVELOPMENT A STUDY OF SOME SOUTH-SOUTH STATES ABSTRACT The need for population checks in any country cannot be over-emphasized. This need becomes very important in a country like Nigeria where people depend on speculations for information in all spheres of life. It …

PUBLIC PERCEPTION OF RADIO NIGERIA PROGRAMME, “ABOUT HIV/AIDS” A STUDY OF SOME SOUTH EASTERN STATES OF NIGERIA

PUBLIC PERCEPTION OF RADIO NIGERIA PROGRAMME, “ABOUT HIV/AIDS” A STUDY OF SOME SOUTH EASTERN STATES OF NIGERIA ABSTRACT This study evaluated public perception of Radio Nigeria programme, About HIV/AIDS in South East Nigeria by focusing on two target states- Enugu and Ebonyi. The study adopted the survey research design and collected data through a 28 …

PUBLIC PERCEPTION OF THE CORPORATE IMAGE MANAGEMENT OF THE NIGER DELTA DEVELOPMENT COMMISSION

PUBLIC PERCEPTION OF THE CORPORATE IMAGE MANAGEMENT OF THE NIGER DELTA DEVELOPMENT COMMISSION ABSTRACT The establishment of the Niger Delta Development Commission (NDDC) was to provide a sustainable development in the Niger Delta region after failed attempts by various past agencies in tackling the problems accruing in the region. This failure by past agencies has …

PUBLIC PERCEPTION OF THE REBRANDING NIGERIA PROJECT IN SOUTH WEST NIGERIA

PUBLIC PERCEPTION OF THE REBRANDING NIGERIA PROJECT IN SOUTH WEST NIGERIA ABSTRACT The study examines the influence of public relations in rebranding Nigeria taking into consideration public perception in this regard. The objectives are to determine if rebranding is relevant; to assess the extent rebranding can help Nigeria in her foreign investments drive; to examine …

SOCIAL NETWORKING SITES AND SEXUAL BEHAVIOUR AMONG STUDENTS OF SELECTED TERTIARY INSTITUTIONS IN KOGI STATE

SOCIAL NETWORKING SITES AND SEXUAL BEHAVIOUR AMONG STUDENTS OF SELECTED TERTIARY INSTITUTIONS IN KOGI STATE ABSTRACT Today in Nigeria, Social Networking Sites like Facebook, 2go and WhatsApp are getting more popular among students of Tertiary Institutions irrespective of their different ethno-social backgrounds. It has become a vital part of their social life, presenting new opportunities …

THE EFFECT OF BROADCAST MEDIA CAMPAIGN AGAINST BREAST CANCER A STUDY OF WOMEN IN ENUGU SOUTH LGA

THE EFFECT OF BROADCAST MEDIA CAMPAIGN AGAINST BREAST CANCER A STUDY OF WOMEN IN ENUGU SOUTH LGA ABSTRACT This study examined the impact of broadcast media campaign against Breast Cancer among women in Enugu metropolis. What triggered a research in this area was the UNDP report in January 2010 that cases of breast cancer has …

THE INFLUENCE OF BROADCAST MEDIA CAMPAIGNS ON CHILD KILLER DISEASES ON THE HEALTH BEHAVIOUR OF RESIDENTS OF ENUGU STATE

THE INFLUENCE OF BROADCAST MEDIA CAMPAIGNS ON CHILD KILLER DISEASES ON THE HEALTH BEHAVIOUR OF RESIDENTS OF ENUGU STATE ABSTRACT Child killer diseases have continued to be a major health issue affecting children in Enugu State, Nigeria and the world at large. These diseases are the major cause of morbidity and mortality of children under …

THE INFLUENCE OF BROADCAST MEDIA CAMPAIGNS ON VESICO VAGINA FISTULA PREVENTION AND CONTROL IN SOUTH-EAST NIGERIA

THE INFLUENCE OF BROADCAST MEDIA CAMPAIGNS ON VESICO VAGINA FISTULA PREVENTION AND CONTROL IN SOUTH-EAST NIGERIA ABSTRACT This study evaluates the broadcast media campaigns of vesico vagina fistula on the knowledge, attitude and practice of south-eastern Nigerians. It was anchored on the model known as Health belief model. Using explanatory mixed method in which Questionnaire …

THE INFLUENCE OF MEDIA CAMPAIGN IN THE ERADICATION OF FEMALE GENITAL MUTILATION PRACTICE IN SELECTED COMMUNITIES OF SOUTH- SOUTH NIGERIA

THE INFLUENCE OF MEDIA CAMPAIGN IN THE ERADICATION OF FEMALE GENITAL MUTILATION PRACTICE IN SELECTED COMMUNITIES OF SOUTH- SOUTH NIGERIA ABSTRACT The use of mass media to crusade and mobilize support against certain crude and inhuman cultural practices has remained an essential focus on the social responsibility function of the media. Hence, this study beyond …

PRESS COVERAGE OF ENVIRONMENTAL POLLUTION IN THE NIGER DELTA. A CONTENT ANALYSIS OF THE GUARDIAN, VANGUARD, DAILY SUN AND THISDAY NEWSPAPERS

PRESS COVERAGE OF ENVIRONMENTAL POLLUTION IN THE NIGER DELTA. A CONTENT ANALYSIS OF THE GUARDIAN, VANGUARD, DAILY SUN AND THISDAY NEWSPAPERS ABSTRACT Since man’s activity is done in the environment and the resultant effect is either negative or positive to man, the press as the watchdog of the society is expected to draw attention of …

INFLUENCE OF OWNERSHIP ON PROFESSIONAL JOURNALISM PRACTICE IN NIGERIA A STUDY OF EBBC, EBONYI AND DREAM FM, ENUGU

INFLUENCE OF OWNERSHIP ON PROFESSIONAL JOURNALISM PRACTICE IN NIGERIA A STUDY OF EBBC, EBONYI AND DREAM FM, ENUGU ABSTRACT The mass media have continued to be at the epicenter of information dissemination and distribution. The power wielded by professional journalists and media professionals in any society can be enormous; this why media operations and professional …

INFLUENCE OF PACKAGING ON CONSUMER CHOICE OF BEAUTY PRODUCTS A STUDY OF MARYKAY, SLEEK AND BLACK OPAL COSMETICS

INFLUENCE OF PACKAGING ON CONSUMER CHOICE OF BEAUTY PRODUCTS A STUDY OF MARYKAY, SLEEK AND BLACK OPAL COSMETICS ABSTRACT The struggle for supremacy in brand positioning using packaging has introduced various approaches to designing a package for a product. The assumption that packaging conveys only a physical appearance of a product seems to be overtaken …

MEDIA OWNERSHIP AND CONTROL IN NIGERIA A SURVEY OF SOUTH-SOUTH GEO-POLITICAL ZONE

MEDIA OWNERSHIP AND CONTROL IN NIGERIA A SURVEY OF SOUTH-SOUTH GEO-POLITICAL ZONE ABSTRACT This project “Media Ownership and Control in Nigeria: A survey of the South-South geo-political Zone” examines the pattern of media ownership and control in the six states of Delta, Edo, Bayelsa, Akwa-Ibom, Cross-Rivers and Rivers that make-up the zone. It is hinged …

NEWSPAPER COVERAGE OF AGRICULTURAL NEWS FOR NATIONAL DEVELOPMENT A CONTENT ANALYSIS OF DAILY TRUST, DAILY SUN, THE GUARDIAN AND VANGUARD NEWSPAPERS

NEWSPAPER COVERAGE OF AGRICULTURAL NEWS FOR NATIONAL DEVELOPMENT A CONTENT ANALYSIS OF DAILY TRUST, DAILY SUN, THE GUARDIAN AND VANGUARD NEWSPAPERS ABSTRACT Agricultural input towards national development dropped to an abysmal level on account of oil boom and other problems besieging agricultural sector. Nevertheless, the importance of agriculture to national development cannot be over-emphasized especially …

NEWSPAPER COVERAGE OF AGRICULTURAL TRANSFORMATION AGENDA IN RICE PRODUCTION A STUDY OF DAILY SUN, VANGUARD, THE GUARDIAN AND DAILY TRUST NEWSPAPERS

NEWSPAPER COVERAGE OF AGRICULTURAL TRANSFORMATION AGENDA IN RICE PRODUCTION A STUDY OF DAILY SUN, VANGUARD, THE GUARDIAN AND DAILY TRUST NEWSPAPERS ABSTRACT Rice is a leading staple crop in Nigeria; it is cultivated and consumed in all parts of the country. Over the years, Nigeria has been producing the crop below its potentials. This has …

NEWSPAPER COVERAGE OF DIABETES IN NIGERIA A CONTENT ANALYSIS OF SELECTED NATIONAL DAILIES

NEWSPAPER COVERAGE OF DIABETES IN NIGERIA A CONTENT ANALYSIS OF SELECTED NATIONAL DAILIES ABSTRACT This study investigates newspaper coverage of diabetes in Nigeria with specific emphasis on frequency, interpretative of text, Volume and prominence coverage. Four newspapers- The Punch, Leadership, Daily Sun and Daily Trust were selected for the study, with views to represent the …

NEWSPAPER COVERAGE PATTERN OF FOREIGN NEWS A COMPARATIVE ANALYSIS OF THIS DAY, PUNCH AND THE GUARDIAN

NEWSPAPER COVERAGE PATTERN OF FOREIGN NEWS A COMPARATIVE ANALYSIS OF THIS DAY, PUNCH AND THE GUARDIAN ABSTRACT This research work is a comparative study of patterns of international news coverage among three Nigerian national dailies: This Day, Punch and The Guardian newspapers between January 2013 and January 2014. The study adopted content analysis method, using …

NEWSPAPER FRAMING OF HEALTH MILLENNIUM DEVELOPMENT GOALS IN NIGERIA

NEWSPAPER FRAMING OF HEALTH MILLENNIUM DEVELOPMENT GOALS IN NIGERIA ABSTRACT The role of the press in communicating development messages cannot be over-emphasised. The way and manner these messages are ‘framed’ within the frame of mind of the readers is as important as the communication of such messages. This study focuses on Newspaper Framing of Health …

NIGERIAN NEWSPAPER COVERAGE OF RURAL HEALTH CARE DELIVERY AN ANALYSIS OF SOME SELECTED NATIONAL DAILIES

NIGERIAN NEWSPAPER COVERAGE OF RURAL HEALTH CARE DELIVERY AN ANALYSIS OF SOME SELECTED NATIONAL DAILIES ABSTRACT This thesis examines Nigerian Newspaper coverage of rural health care delivery. Using content analysis, the issue of concern was investigated by the researcher. This study was restricted to a one- year period (August 2011-July 2012) with sample size of …

PATTERNS OF NIGERIAN NEWSPAPER COVERAGE OF CLIMATE CHANGE (2009-2011)

PATTERNS OF NIGERIAN NEWSPAPER COVERAGE OF CLIMATE CHANGE (2009-2011) ABSTRACT Given the dire consequences of this change, this study tries to find out how the newspapers have performed their primary functions of informing, sensitizing and educating the citizenry with particular reference to the warning and instrumental perspectives of surveillance and correlational functions of the mass …

ETHICAL CHALLENGES IN JOURNALISM PRACTICE IN SOUTH-SOUTH NIGERIA A CASE STUDY OF RIVERS, BAYELSA AND DELTA STATES

ETHICAL CHALLENGES IN JOURNALISM PRACTICE IN SOUTH-SOUTH NIGERIA A CASE STUDY OF RIVERS, BAYELSA AND DELTA STATES ABSTRACT The journalism profession has great impact on the individuals and society at large, hence it is expected that its ethical principles be adhered to and practitioners are to be guided by standards of professional practice that is …

EVALUATION OF AWARENESS AND UTILIZATION OF THE FREEDOM OF INFORMATION ACT, 2011, BY BROADCAST JOURNALISTS’ IN KOGI STATE

EVALUATION OF AWARENESS AND UTILIZATION OF THE FREEDOM OF INFORMATION ACT, 2011, BY BROADCAST JOURNALISTS’ IN KOGI STATE ABSTRACT This study investigated Awareness and Utilization of the Freedom of Information Act, 2011 by broadcast journalists in Kogi State. The objectives of the study were to: ascertain the level of broadcast journalists awareness of the FOI …

EVALUATION OF NEWSPAPER COVERAGE OF PINK PEARL FOUNDATION BREAST CANCER CAMPAIGNS IN SOUTH-SOUTH NIGERIA

EVALUATION OF NEWSPAPER COVERAGE OF PINK PEARL FOUNDATION BREAST CANCER CAMPAIGNS IN SOUTH-SOUTH NIGERIA ABSTRACT Breast cancer as a scourge has become a global issue and its threat has led to a growing consciousness among women who are potential victims. This is why Pink Pearl Foundation (PPF) Breast Cancer Campaigns is undertaking an awareness and …

EVALUATION OF THE EFFECTIVENESS OF RADIO MEDIUM IN COMBATING CHILD ABUSE IN SOUTH-EAST NIGERIA.

EVALUATION OF THE EFFECTIVENESS OF RADIO MEDIUM IN COMBATING CHILD ABUSE IN SOUTH-EAST NIGERIA. ABSTRACT Child abuse is a social problem as it affects the development of a state. This is because children who are supposed to be the leaders of tomorrow are abused physically, sexually, emotionally and are equally neglected. This has both short …

EVALUATION OF THE USE OF NEW MEDIA TECHNOLOGIES IN SELECTED RADIO STATIONS IN SOUTH-EAST NIGERIA

EVALUATION OF THE USE OF NEW MEDIA TECHNOLOGIES IN SELECTED RADIO STATIONS IN SOUTH-EAST NIGERIA ABSTRACT It is not disputable that radio stations in Nigeria have commenced the integration of new media technologies (NMTs) in their operations. This is expedient as no radio station can survive this digital era with only analogue equipment. This study …

EVALUATION OF THE USE OF RADIO MESSAGES IN COMBATING RIVER BLINDNESS IN KWARA AND NIGER STATES

EVALUATION OF THE USE OF RADIO MESSAGES IN COMBATING RIVER BLINDNESS IN KWARA AND NIGER STATES ABSTRACT River Blindness (Onchocerciasis) constitutes a major public health problem in rural Nigeria. The disease is associated with variety of adverse social and economic effects on the endemic communities. This study sets out to evaluate the use of radio …

FARMERS ADOPTION OF INTERPERSONAL COMMUNICATION INTERVENTION STRATEGIES IN USAID’S MARKETS II PROJECT FOR IMPROVED RICE PRODUCTION IN NIGERIA

FARMERS ADOPTION OF INTERPERSONAL COMMUNICATION INTERVENTION STRATEGIES IN USAID’S MARKETS II PROJECT FOR IMPROVED RICE PRODUCTION IN NIGERIA ABSTRACT The application of proper communication aimed at development in a project will determine the life span of such a project, and the degree of effectiveness in the lives of the people it is geared towards. The …

FRAMING ANALYSIS OF NEWSPAPER COVERAGE OF GAY-RIGHTS ISSUES IN NIGERIA

FRAMING ANALYSIS OF NEWSPAPER COVERAGE OF GAY-RIGHTS ISSUES IN NIGERIA ABSTRACT The legal recognition of homosexuality became a contentious issue at the turn of the twenty first century. Following the recent outcry against same sex practice in Nigeria and buoyed by heavy resentment of it, a law criminalizing same sex relationship was enacted. The law …

INFLUENCE OF DREAM FM “POLITICAL VOICES” ON POLITICAL AWARENESS AND PARTICIPATION AMONG THE YOUTH IN SOUTH-EAST, NIGERIA

INFLUENCE OF DREAM FM “POLITICAL VOICES” ON POLITICAL AWARENESS AND PARTICIPATION AMONG THE YOUTH IN SOUTH-EAST, NIGERIA ABSTRACT The aim of this study was to examine the influence of Dream fm Political Voices on the political awareness and participation among the youth in South-East, Nigeria. Four research questions were raised to guide the objective of …

INFLUENCE OF OWNERSHIP ON MEDIA CREDIBILITY A STUDY OF EBONYI BROADCASTING CORPORATION, (EBBC), ABAKALIKI

INFLUENCE OF OWNERSHIP ON MEDIA CREDIBILITY A STUDY OF EBONYI BROADCASTING CORPORATION, (EBBC), ABAKALIKI ABSTRACT Conscious of the far-reaching effects audience trust and confidence could have on the effectiveness of mass communication, there is perennial craving for credibility on the part of mass media organizations. Media credibility consciousness derives from its proclamation as corporate citizens …

AUDIENCE ASSESSMENT OF THE INFLUENCE OF BROADCAST CAMPAIGN AGAINST ENVIRONMENTAL POLLUTION IN EBONYI STATE

AUDIENCE ASSESSMENT OF THE INFLUENCE OF BROADCAST CAMPAIGN AGAINST ENVIRONMENTAL POLLUTION IN EBONYI STATE ABSTRACT This research work was carried on “Audience Assessment of the Influence of Broadcast Campaigns against Environmental Pollution in Ebonyi State” to know the influence of environmental campaigns among the residents of Ebonyi State. In conducting the research, explanatory mixed design …

AUDIENCE PERCEPTION OF NTA AND CHANNELS TV COVERAGE OF 2015 GENERAL ELECTIONS IN NIGERIA

AUDIENCE PERCEPTION OF NTA AND CHANNELS TV COVERAGE OF 2015 GENERAL ELECTIONS IN NIGERIA ABSTRACT Nigerian television audiences were puzzled by the way 2015 general election was covered by television stations in the country. The use of derogatory words, disparaging documentaries and series of allegations are some of the features that marked out media reportage …

CHALLENGES OF COMMUNICATING PRIMARY HEALTH CARE IN RURAL COMMUNITIES IN NIGER STATE

CHALLENGES OF COMMUNICATING PRIMARY HEALTH CARE IN RURAL COMMUNITIES IN NIGER STATE ABSTRACT The core of the Nigeria’s health policy is the primary health care. This is because it focuses more on health needs of the rural populace. An attempt has been made in this study to investigate the challenges of communicating Primary Health Care …

CONSUMER PERCEPTION OF PROMOTIONAL STRATEGIES ON STAR LAGER BEER (A STUDY OF STAR MEGA JAM, STAR-TIME-TO-SHINE AND STAR WIN AND SHINE PROMOS)

CONSUMER PERCEPTION OF PROMOTIONAL STRATEGIES ON STAR LAGER BEER (A STUDY OF STAR MEGA JAM, STAR-TIME-TO-SHINE AND STAR WIN AND SHINE PROMOS) ABSTRACT This work looks at Consumers Perception of Promotional Strategies on Star Lager Beer (A Study of Star Mega Jam, Star-Time-To-Shine and Star Win and Shine Promos). In conducting this study, the researcher …

CONTEXTUAL ANALYSIS OF THE POLITICAL CONTENTS OF SELECTED NIGERIAN NATIONAL NEWSPAPERS’ EDITORIALS IN THE 2011 AND 2015 GENERAL ELECTIONS

CONTEXTUAL ANALYSIS OF THE POLITICAL CONTENTS OF SELECTED NIGERIAN NATIONAL NEWSPAPERS’ EDITORIALS IN THE 2011 AND 2015 GENERAL ELECTIONS ABSTRACT Of the traditional mass media, the newspaper has a vantage position of permanence. Be that as it may, the mass media gives clarification to knotty issues in the society; as was the case in the …

CUSTOMER RELATIONS PRACTICE IN OLD AND NEW GENERATION BANKS A COMPARATIVE ANALYSIS.

CUSTOMER RELATIONS PRACTICE IN OLD AND NEW GENERATION BANKS A COMPARATIVE ANALYSIS. ABSTRACT Customer relations are clients oriented and at its root lay the need to create a convivial atmosphere that will be beneficial to the organization and its sundry clients. Customer relations entail building or establishing a relationship between an organization and its customers …

EFFECTIVENESS OF BROADCASTING IN COMBATING CHILD ABUSE IN SOUTHEAST NIGERIA

EFFECTIVENESS OF BROADCASTING IN COMBATING CHILD ABUSE IN SOUTHEAST NIGERIA ABSTRACT This study investigates the level effectiveness of broadcast media in combating child abuse in South-East Nigeria. The study was undertaken given the disturbing high prevalence of cases of child rights abuses especially in South-East Nigeria. The objectives were to find out the level of …

EFFECTIVENESS OF FRCN “EVERYWOMAN” PROGRAMME IN PROMOTING GENDER EQUALITY IN SOUTH EAST NIGERIA

EFFECTIVENESS OF FRCN “EVERYWOMAN” PROGRAMME IN PROMOTING GENDER EQUALITY IN SOUTH EAST NIGERIA ABSTRACT This study investigated the effectiveness of FRCN ‘everywoman’ in promoting gender equality. The objectives of the programme were to find out the level of audience exposure to the programme; find out audience awareness of the programme, the general perception of the …

EFFECTIVENESS OF GREEN ADVERTISING ON CLEAN ENVIRONMENT IN SOUTH-SOUTH NIGERIA

EFFECTIVENESS OF GREEN ADVERTISING ON CLEAN ENVIRONMENT IN SOUTH-SOUTH NIGERIA ABSTRACT The growing consciousness on environmental sustainability has made several companies to join the campaign on green living which is the aim of green advertising. It is on this premise that this study undertakes an assessment of green advertising on clean environment in south-south Nigeria. …

EFFECTIVENESS OF WEB LINKS USED IN TELEVISION COMMERCIALS IN INFLUENCING PRODUCT PATRONAGE

EFFECTIVENESS OF WEB LINKS USED IN TELEVISION COMMERCIALS IN INFLUENCING PRODUCT PATRONAGE ABSTRACT This research set out to find out the effectiveness of web links used in television commercials. The primary aim is to find out if it has helped to provide audience additional information, thereby stimulating patronage of advertised goods. Through the use of …

AN EVALUATION OF JOB SATISFACTION AMONG JOURNALISTS IN SOUTH EAST NIGERIA

AN EVALUATION OF JOB SATISFACTION AMONG JOURNALISTS IN SOUTH EAST NIGERIA ABSTRACT This study evaluates the job satisfaction among journalists in South East, Nigeria. The study was anchored on Herzberg’s two factor theory and the Affect theory. Using survey research design, the study sampled 160 respondents which were got from a population of 1,189 registered …

AN EVALUATION OF THE CORPORATE COMMUNICATION STRATEGIES OF THE FEDERAL ROAD SAFETY CORPS (FRSC) IN BUILDING ITS IMAGE IN ENUGU STATE.

AN EVALUATION OF THE CORPORATE COMMUNICATION STRATEGIES OF THE FEDERAL ROAD SAFETY CORPS (FRSC) IN BUILDING ITS IMAGE IN ENUGU STATE. ABSTRACT This study evaluates the corporate communication strategies of FRSC in building its image. The study was built on Frank Jefkin’s transfer process model and the image restoration theory. Using survey research design, the …

AN EVALUATION OF THE EFFICIENCY OF ORGANIZATIONAL COMMUNICATION STRATEGIES ON POWER HOLDING COMPANY OF NIGERIA, ENUGU ZONAL OFFICE.

AN EVALUATION OF THE EFFICIENCY OF ORGANIZATIONAL COMMUNICATION STRATEGIES ON POWER HOLDING COMPANY OF NIGERIA, ENUGU ZONAL OFFICE. ABSTRACT This work evaluated the efficiency of organizational communication strategies on Power Holding Company of Nigeria, Enugu zonal office. It was anchored on the word of month and agenda-setting theory. The population of the study was drawn …

AN EVALUATION OF THE INFLUENCE OF ONLINE NEWSPAPERS ON THEIR PRINT VERSIONS’ READERSHIP AND REVENUE AMONGST POSTGRADUATE STUDENTS IN SOUTH-EAST, NIGERIA

AN EVALUATION OF THE INFLUENCE OF ONLINE NEWSPAPERS ON THEIR PRINT VERSIONS’ READERSHIP AND REVENUE AMONGST POSTGRADUATE STUDENTS IN SOUTH-EAST, NIGERIA ABSTRACT This study investigated the influence of online newspapers on their print versions’ readership and revenue amongst Postgraduate students in South-East Nigeria The qualitative and quantitative methods employed focused on the research questions. Tables, …

AN EVALUATION OF THE USE OF INTERACTIVE RADIO INSTRUCTION STRATEGY IN EDUCATING NOMADIC CHILDREN IN NORTHERN NIGERIA.

AN EVALUATION OF THE USE OF INTERACTIVE RADIO INSTRUCTION STRATEGY IN EDUCATING NOMADIC CHILDREN IN NORTHERN NIGERIA. ABSTRACT It is unarguably a fact that the provision of basic education for all citizens, especially children, remains a sacred responsibility of governments the world over. In Africa for instance, it is estimated that about 67.16 million school …

ANALYSIS OF NEWSPAPER COVERAGE OF THE ABDUCTED CHIBOK SCHOOL GIRLS IN BORNO STATE OF NIGERIA IN 2014, USING THE GUARDIAN, DAILY SUN, DAILY TRUST AND LEADERSHIP NEWSPAPERS

ANALYSIS OF NEWSPAPER COVERAGE OF THE ABDUCTED CHIBOK SCHOOL GIRLS IN BORNO STATE OF NIGERIA IN 2014, USING THE GUARDIAN, DAILY SUN, DAILY TRUST AND LEADERSHIP NEWSPAPERS ABSTRACT The issue of terrorism has attracted global attention. In Nigeria in particular, the terrorist abduction of over 276 Chibok school girls attracted the highest global attention. Hence, …

ANALYSIS OF THE PERFORMANCE OF MASS MEDIA IN THE DEVELOPMENT OF THE NIGER DELTA REGION OF NIGERIA

ANALYSIS OF THE PERFORMANCE OF MASS MEDIA IN THE DEVELOPMENT OF THE NIGER DELTA REGION OF NIGERIA ABSTRACT Over the years, the oil-producing areas of the Niger Delta have been engulfed in series of crises which is a major challenge to the development of the region. Efforts have been made to restore peace and engender …

ASSESSMENT OF AUDIENCE KNOWLEDGE AND UTILIZATION OF NEWSPAPER EDITORIALS IN SOUTH-SOUTH NIGERIA

ASSESSMENT OF AUDIENCE KNOWLEDGE AND UTILIZATION OF NEWSPAPER EDITORIALS IN SOUTH-SOUTH NIGERIA ABSTRACT The mass media through information gathering and dissemination do shape public opinion and contribute to efforts at attaining an enlightened citizenry which is one of the indices of a developed society. The running of newspaper editorials is one crucial way the media …

ASSESSMENT OF COMMUNITY PARTICIPATION IN CORPORATE SOCIAL RESPONSIBILITY OF BRITISH AMERICAN TOBACCO NIGERIA IN OYO STATE

ASSESSMENT OF COMMUNITY PARTICIPATION IN CORPORATE SOCIAL RESPONSIBILITY OF BRITISH AMERICAN TOBACCO NIGERIA IN OYO STATE ABSTRACT Based on observed grudges and complaints of alienation of host communities in company’s CSR initiatives, the research work was conducted on “Assessment of Community Participation in Corporate Social Responsibility of British American Tobacco Nigeria in Oyo State” to …

ASSESSMENT OF NEWSPAPER READERSHIP AMONG WORKING CLASS WOMEN IN SOUTH-EAST NIGERIA

ASSESSMENT OF NEWSPAPER READERSHIP AMONG WORKING CLASS WOMEN IN SOUTH-EAST NIGERIA ABSTRACT The past two decades have witnessed a progressive decline in the standard of education at all levels in Nigeria. This decline is mostly attributed to the poor reading culture among Nigerians. It is to this intent, that this research sought to evaluate newspaper …

AN EVALUATION OF GLO SPONSORSHIP OF NIGERIA PROFESSIONAL FOOTBALL LEAGUE

AN EVALUATION OF GLO SPONSORSHIP OF NIGERIA PROFESSIONAL FOOTBALL LEAGUE ABSTRACT This study evaluates the event sponsorship of the Glo Nigeria Professional Football League. The study was based on the event management operations model. Using a survey research design, the study sampled 396 respondents from a population of over sixteen million residents of southeast Nigeria. …

AN ASSESSMENT OF THE USE OF RURAL BROADCASTING IN REDUCING POVERTY IN SOUTH-EAST, NIGERIA.

AN ASSESSMENT OF THE USE OF RURAL BROADCASTING IN REDUCING POVERTY IN SOUTH-EAST, NIGERIA. ABSTRACT With the development of new communication technology, the power of mass media has gained greater importance. The media is pivotal in defining what we think, how we look and our social place and issues in the society. The study investigated …

AN ASSESSMENT OF STUDENTS’ ACCEPTANCE AND APPLICATION OF HEALTH-CARE INFORMATION ON SOCIAL MEDIA

AN ASSESSMENT OF STUDENTS’ ACCEPTANCE AND APPLICATION OF HEALTH-CARE INFORMATION ON SOCIAL MEDIA ABSTRACT Young adults are increasingly using social media for seeking health-care information. The nature of social media makes veracity of posted health information questionable. It is against this backdrop that this study assesses the level of acceptance and application of health information …

AN ASSESSMENT OF NEWSPAPER COVERAGE AND FRAMING OF THE SUBSIDY REINVESTMENT AND EMPOWERMENT PROGRAMME (SURE-P) IN NIGERIA

AN ASSESSMENT OF NEWSPAPER COVERAGE AND FRAMING OF THE SUBSIDY REINVESTMENT AND EMPOWERMENT PROGRAMME (SURE-P) IN NIGERIA ABSTRACT This study content analysed Nigerian newspapers’ pattern of frames in the news coverage of the Subsidy Reinvestment and Empowerment Programme (SURE-P). The study was not just interested in whether the SURE-P was covered by Nigerian newspapers, but …

AN ASSESSMENT OF INTERNET COMPLIANCE NEWS GATHERING BY JOURNALISTS IN SOUTH EAST NIGERIA

AN ASSESSMENT OF INTERNET COMPLIANCE NEWS GATHERING BY JOURNALISTS IN SOUTH EAST NIGERIA ABSTRACT This study assessed internet compliance by journalists in news gathering in Southeast Nigeria. The technological determinism, the uses and gratification and the diffusion of innovation theories supported the work as theoretical frameworks. The study adopted two research designs- survey and interview. …

AN ASSESSMENT OF AUDIENCE ATTITUDE TOWARDS PEAK HOUR COMMERCIALS IN SOUTH –EAST NIGERIA

AN ASSESSMENT OF AUDIENCE ATTITUDE TOWARDS PEAK HOUR COMMERCIALS IN SOUTH –EAST NIGERIA ABSTRACT This study investigated audience attitudes to peak hour commercials. The objectives of the study were: to find out the level of exposure of the audience to peak hour commercials, to examine viewers extent of recall of commercials in peak hour programme, …

AN ANALYSIS OF PUBLIC PERCEPTION OF THE USE OF CELEBRITIES IN BILLBOARD ADVERTISING IN SOUTHERN NIGERIA

AN ANALYSIS OF PUBLIC PERCEPTION OF THE USE OF CELEBRITIES IN BILLBOARD ADVERTISING IN SOUTHERN NIGERIA ABSTRACT This work was aimed to discover Public Perception of the use of celebrities in Billboard Advertising in Southern Nigeria. In pursuit of the objectives of the study, four research questions were formulated as a guide to this study. …

AN ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES OF GSM OPERATORS IN NIGERIA

AN ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES OF GSM OPERATORS IN NIGERIA ABSTRACT Studies have revealed divergent views on corporate social responsibility (CSR), especially, with regard to its meaning and the way it is practiced by organisations around the globe. Meanwhile, while a lot of studies have been done to reveal how CSR is understood …