Archives

TELEVISION PROGRAMME PREFERENCE AMONG PUPILS OF SELECT PRIMARY SCHOOLS IN ONITSHA METROPOLIS ABSTRACT Television program preference among pupils in Onitsha metropolis is a study embarked upon to investigate the pupils’…

POLITICAL INTERFERENCE AND REGULATORY ROLE OF THE NATIONAL BROADCASTING COMMISSION IN NIGERIA ABSTRACT The deregulation of the broadcast media in 1992 democratised the media space and led to the establishment…

PERFORMANCE AUDIT OF THE MARKETING COMMUNICATIONS STRATEGIES OF SELECTED PRIVATE UNIVERSITIES IN SOUTH-WEST, NIGERIA ABSTRACT The Nigerian university educational system was liberalised in 1999 and this led to the establishment…

INTERNET PENETRATION AND THE ADOPTION OF TELEVISION STREAMING AMONG STAKEHOLDERS IN SOUTH-WEST NIGERIA  ABSTRACT The Internet has revolutionised the different sectors of the society, including the media industry. One of…

INTERACTIVE MEDIA SALES PROMOTION TYPOLOGIES AND TELECOMMUNICATION OPERATORS’ BRAND EQUITY AMONG CIVIL SERVANTS IN LAGOS AND OGUN STATES, NIGERIA ABSTRACT Nigerian telecommunication industry has evolved into a competitive sphere as…

FOREIGN TELEVISION STATIONS’ REPRESENTATION AND THE PERCEPTION OF NIGERIA’S IMAGE BY YOUTHS IN SELECTED UNIVERSITIES IN SOUTHWEST NIGERIA ABSTRACT Nigeria youths are perhaps vulnerable victims of foreign television programmes transmitted…

FILM AS A TOOL FOR TOURISM PROMOTION: A COMPARATIVE STUDY OF SELECTED NOLLYWOOD AND ALBERT BROCCOLLI’S JAMES BOND FILMS ABSTRACT In 1990, scholars estimated that film has about 70 million…

EFFECT OF SOCIAL MEDIA HEALTH COMMUNICATION ON KNOWLEDGE, ATTITUDE AND INTENTION TO ADOPT HEALTH-ENHANCING BEHAVIOUR AMONG UNDERGRADUATES IN LEAD CITY UNIVERSITY AND TAI SOLARIN UNIVERSITY OF EDUCATION, NIGERIA  ABSTRACT  Studies…

ATTITUDE OF UNDERGRADUATES TO THE 18+ WARNING SIGN IN ALCOHOLIC BEVERAGE ADVERTISEMENTS IN SELECTED UNIVERSITIES IN SOUTH-WEST, NIGERIA  ABSTRACT Advertising has been identified as one of the factors that increase…

ASSESSMENT OF EFFECTIVENESS OF EDUCATIONAL RADIO BROADCASTING FOR ADULT LITERACY IN LAGOS STATE, NIGERIA  ABSTRACT Education has been identified as one of the most important ways to achieve national development.…

ONLINE ADVERTISING AND CONSUMERS’ PERCEPTION ON PURCHASE DECISION OF SMARTPHONES ABSTRACT Advertising as a profession and a field of study explains the reason why it cannot be underestimated. However, advertising…

NATIONAL NEWSPAPERS’ COVERAGE OF THE CONFLICT BETWEEN HERDERS AND FARMERS IN NIGERIA ABSTRACT The media are a major player during periods of conflict by virtue of the influence they can…

INFLUENCE OF TRAINING ON THE PERFORMANCE OF HEALTH PROMOTERS IN MATERNAL, NEWBORN AND CHILD HEALTH EDUCATION IN AKWA IBOM  ABSTRACT Maternal, new-born and child mortality have been on the front…

INFLUENCE OF TELEVISION POLITICAL ADVERTISEMENTS ON ELECTORATES’ PERCEPTION OF 2015 PRESIDENTIAL CANDIDATES ABSTRACT This research examined the influence of television political advertising on electorate perception of candidate in the 2015…

INFLUENCE OF INFORMATION SOURCES ON KNOWLEDGE, ATTITUDE AND PRACTICE OF EXCLUSIVE BREASTFEEDING AMONG NURSING MOTHERS IN MINNA, NIGER STATE  ABSTRACT Over time information concerning exclusive breastfeeding has been passed to…

INFLUENCE OF DETTOL SOAP ADVERTISEMENTS ON OYO STATE WOMEN’S PERCEPTION AND USE OF THE BRAND ABSTRACT This study focused on the influence of Dettol soap advertisements on Oyo State women’s…

IMPLEMENTATION OF THE NATIONAL HIV AND AIDS BEHAVIOUR CHANGE COMMUNICATION STRATEGY, 2009-2014 IN THE PREVENTION OF HIV AND AIDS IN NIGERIA  ABSTRACT Since the first case of HIV and AIDS…

EVALUATION OF THE INFLUENCE OF TELEVISION IN POLITICAL EDUCATION: A STUDY OF NIGERIAN TELEVISION AUTHORITY ABSTRACT This study is targeted at examining the ways in which NTA political education programs…

EVALUATION OF THE EFFECTIVENESS OF PUBLIC RELATIONS STRATEGIES IN ENHANCING CUSTOMERS’ SATISFACTION IN ENUGU WATER CORPORATION ABSTRACT This study examined the effectiveness of public relations strategies in enhancing customers’ satisfactions…

EVALUATION OF ABS “HEALTH LINE” PROGRAMME USE IN CREATING AWARENESS ABOUT CHILD SPACING IN ANAMBRA STATE ABSTRACT This study evaluated Anambra Broadcasting Service (ABS) “Health Line” programme use in creating…

CORPORATE SOCIAL RESPONSIBILITY (CSR) AS A CONFLICT MANAGEMENT STRATEGY IN SELECTED OIL PRODUCING COMMUNITIES IN DELTA STATE, NIGERIA ABSTRACT Corporate Social Responsibility (CSR) involves giving back to the community where…

COMMUNICATION AS A MANAGEMENT TOOL FOR CRISIS RESOLUTION IN SELECTED TERTIARY INSTITUTIONS IN DELTA STATE NIGERIA ABSTRACT Crises of different types occur between managements and students of tertiary institutions in…

ASSESSMENT OF ‘’HEALTH WATCH’’ INFLUENCE ON REDUCTION OF MATERNAL MORTALITY ABSTRACT This study assesses Federal Radio Corporation of Nigeria (FRCN) “Health Watch” programme influence on reduction of maternal mortality in…

THE INFLUENCE OF MEDIA CAMPAIGNS ON VESICO VAGINAL FISTULA PREVENTION AND CONTROL IN NORTH WEST NIGERIA ABSTRACT Vesico Vaginal Fistula is an abnormal communication between the urinary bladder and the…

THE INFLUENCE OF MESSAGE FRAMING ON VOTING BEHAVIOUR IN SOUTH-EAST NIGERIA IN THE 2015 PRESIDENTIAL ELECTION ABSTRACT As a political requisite, political parties invest in message framing. This is because…

THE INFLUENCE OF MULTICULTURAL DIVERSITIES IN JOURNALISM PRACTICE A STUDY OF SOME SELECTED STATES IN NIGERIA ABSTRACT The study was motivated from the backdrop that Nigeria is a dysfunctional multicultural…

THE INFLUENCE OF ONLINE JOURNALISM ON REVENUE GENERATION OF NIGERIA NEWS MEDIA A STUDY OF THE NEWS AGENCY OF NIGERIA (NAN) ABSTRACT It is known especially in recent times that…

THE INFLUENCE OF PREVENTION OF MOTHER-TO-CHILD HIV TRANSMISSION CAMPAIGNS ON KNOWLEDGE, ATTITUDE AND PRACTICES AMONG WOMEN IN SOUTHEAST NIGERIA ABSTRACT The scourge of HIV/AIDS has, no doubt, continued to ravage…

THE INFLUENCE OF PROSTATE CANCER AWARENESS CAMPAIGNS ON THE KNOWLEDGE, ATTITUDE AND PRACTICES OF MEN IN SOUTH-EASTERN NIGERIA ABSTRACT This study was designed to investigate the influence of Prostate cancer…

THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI ABSTRACT The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by…

USERS’ PERCEPTION OF TELEMARKETING AS A DIRECT MARKETING TECHNIQUE BY SELECTED MOBILE TELECOMS OPERATORS IN NIGERIA ABSTRACT The use of telemarketing as a direct marketing technique by mobile telecommunications operators…

PUBLIC PERCEPTION OF MEDIA REPORTAGE OF POPULATION GROWTH AND ITS IMPLICATION ON NATIONAL DEVELOPMENT A STUDY OF SOME SOUTH-SOUTH STATES ABSTRACT The need for population checks in any country cannot…

PUBLIC PERCEPTION OF RADIO NIGERIA PROGRAMME, “ABOUT HIV/AIDS” A STUDY OF SOME SOUTH EASTERN STATES OF NIGERIA ABSTRACT This study evaluated public perception of Radio Nigeria programme, About HIV/AIDS in…

PUBLIC PERCEPTION OF THE CORPORATE IMAGE MANAGEMENT OF THE NIGER DELTA DEVELOPMENT COMMISSION ABSTRACT The establishment of the Niger Delta Development Commission (NDDC) was to provide a sustainable development in…

PUBLIC PERCEPTION OF THE REBRANDING NIGERIA PROJECT IN SOUTH WEST NIGERIA ABSTRACT The study examines the influence of public relations in rebranding Nigeria taking into consideration public perception in this…

SOCIAL NETWORKING SITES AND SEXUAL BEHAVIOUR AMONG STUDENTS OF SELECTED TERTIARY INSTITUTIONS IN KOGI STATE ABSTRACT Today in Nigeria, Social Networking Sites like Facebook, 2go and WhatsApp are getting more…

THE EFFECT OF BROADCAST MEDIA CAMPAIGN AGAINST BREAST CANCER A STUDY OF WOMEN IN ENUGU SOUTH LGA ABSTRACT This study examined the impact of broadcast media campaign against Breast Cancer…

THE INFLUENCE OF BROADCAST MEDIA CAMPAIGNS ON CHILD KILLER DISEASES ON THE HEALTH BEHAVIOUR OF RESIDENTS OF ENUGU STATE ABSTRACT Child killer diseases have continued to be a major health…

THE INFLUENCE OF BROADCAST MEDIA CAMPAIGNS ON VESICO VAGINA FISTULA PREVENTION AND CONTROL IN SOUTH-EAST NIGERIA ABSTRACT This study evaluates the broadcast media campaigns of vesico vagina fistula on the…

THE INFLUENCE OF MEDIA CAMPAIGN IN THE ERADICATION OF FEMALE GENITAL MUTILATION PRACTICE IN SELECTED COMMUNITIES OF SOUTH- SOUTH NIGERIA ABSTRACT The use of mass media to crusade and mobilize…

PRESS COVERAGE OF ENVIRONMENTAL POLLUTION IN THE NIGER DELTA. A CONTENT ANALYSIS OF THE GUARDIAN, VANGUARD, DAILY SUN AND THISDAY NEWSPAPERS ABSTRACT Since man’s activity is done in the environment…

INFLUENCE OF OWNERSHIP ON PROFESSIONAL JOURNALISM PRACTICE IN NIGERIA A STUDY OF EBBC, EBONYI AND DREAM FM, ENUGU ABSTRACT The mass media have continued to be at the epicenter of…

INFLUENCE OF PACKAGING ON CONSUMER CHOICE OF BEAUTY PRODUCTS A STUDY OF MARYKAY, SLEEK AND BLACK OPAL COSMETICS ABSTRACT The struggle for supremacy in brand positioning using packaging has introduced…

MEDIA OWNERSHIP AND CONTROL IN NIGERIA A SURVEY OF SOUTH-SOUTH GEO-POLITICAL ZONE ABSTRACT  This project “Media Ownership and Control in Nigeria: A survey of the South-South geo-political Zone” examines the…

NEWSPAPER COVERAGE OF AGRICULTURAL NEWS FOR NATIONAL DEVELOPMENT A CONTENT ANALYSIS OF DAILY TRUST, DAILY SUN, THE GUARDIAN AND VANGUARD NEWSPAPERS ABSTRACT Agricultural input towards national development dropped to an…

NEWSPAPER COVERAGE OF AGRICULTURAL TRANSFORMATION AGENDA IN RICE PRODUCTION A STUDY OF DAILY SUN, VANGUARD, THE GUARDIAN AND DAILY TRUST NEWSPAPERS ABSTRACT Rice is a leading staple crop in Nigeria;…

NEWSPAPER COVERAGE OF DIABETES IN NIGERIA A CONTENT ANALYSIS OF SELECTED NATIONAL DAILIES ABSTRACT This study investigates newspaper coverage of diabetes in Nigeria with specific emphasis on frequency, interpretative of…

NEWSPAPER COVERAGE PATTERN OF FOREIGN NEWS A COMPARATIVE ANALYSIS OF THIS DAY, PUNCH AND THE GUARDIAN ABSTRACT This research work is a comparative study of patterns of international news coverage…

NEWSPAPER FRAMING OF HEALTH MILLENNIUM DEVELOPMENT GOALS IN NIGERIA ABSTRACT The role of the press in communicating development messages cannot be over-emphasised. The way and manner these messages are ‘framed’…

NIGERIAN NEWSPAPER COVERAGE OF RURAL HEALTH CARE DELIVERY AN ANALYSIS OF SOME SELECTED NATIONAL DAILIES ABSTRACT This thesis examines Nigerian Newspaper coverage of rural health care delivery. Using content analysis,…

PATTERNS OF NIGERIAN NEWSPAPER COVERAGE OF CLIMATE CHANGE (2009-2011) ABSTRACT Given the dire consequences of this change, this study tries to find out how the newspapers have performed their primary…

ETHICAL CHALLENGES IN JOURNALISM PRACTICE IN SOUTH-SOUTH NIGERIA A CASE STUDY OF RIVERS, BAYELSA AND DELTA STATES ABSTRACT The journalism profession has great impact on the individuals and society at…

EVALUATION OF AWARENESS AND UTILIZATION OF THE FREEDOM OF INFORMATION ACT, 2011, BY BROADCAST JOURNALISTS’ IN KOGI STATE ABSTRACT This study investigated Awareness and Utilization of the Freedom of Information…

EVALUATION OF NEWSPAPER COVERAGE OF PINK PEARL FOUNDATION BREAST CANCER CAMPAIGNS IN SOUTH-SOUTH NIGERIA ABSTRACT Breast cancer as a scourge has become a global issue and its threat has led…

EVALUATION OF THE EFFECTIVENESS OF RADIO MEDIUM IN COMBATING CHILD ABUSE IN SOUTH-EAST NIGERIA. ABSTRACT Child abuse is a social problem as it affects the development of a state. This…

EVALUATION OF THE USE OF NEW MEDIA TECHNOLOGIES IN SELECTED RADIO STATIONS IN SOUTH-EAST NIGERIA ABSTRACT It is not disputable that radio stations in Nigeria have commenced the integration of…

EVALUATION OF THE USE OF RADIO MESSAGES IN COMBATING RIVER BLINDNESS IN KWARA AND NIGER STATES ABSTRACT River Blindness (Onchocerciasis) constitutes a major public health problem in rural Nigeria. The…

FARMERS ADOPTION OF INTERPERSONAL COMMUNICATION INTERVENTION STRATEGIES IN USAID’S MARKETS II PROJECT FOR IMPROVED RICE PRODUCTION IN NIGERIA ABSTRACT The application of proper communication aimed at development in a project…

FRAMING ANALYSIS OF NEWSPAPER COVERAGE OF GAY-RIGHTS ISSUES IN NIGERIA ABSTRACT The legal recognition of homosexuality became a contentious issue at the turn of the twenty first century. Following the…

INFLUENCE OF DREAM FM “POLITICAL VOICES” ON POLITICAL AWARENESS AND PARTICIPATION AMONG THE YOUTH IN SOUTH-EAST, NIGERIA ABSTRACT The aim of this study was to examine the influence of Dream…

INFLUENCE OF OWNERSHIP ON MEDIA CREDIBILITY A STUDY OF EBONYI BROADCASTING CORPORATION, (EBBC), ABAKALIKI ABSTRACT Conscious of the far-reaching effects audience trust and confidence could have on the effectiveness of…

AUDIENCE ASSESSMENT OF THE INFLUENCE OF BROADCAST CAMPAIGN AGAINST ENVIRONMENTAL POLLUTION IN EBONYI STATE ABSTRACT This research work was carried on “Audience Assessment of the Influence of Broadcast Campaigns against…

AUDIENCE PERCEPTION OF NTA AND CHANNELS TV COVERAGE OF 2015 GENERAL ELECTIONS IN NIGERIA ABSTRACT Nigerian television audiences were puzzled by the way 2015 general election was covered by television…

CHALLENGES OF COMMUNICATING PRIMARY HEALTH CARE IN RURAL COMMUNITIES IN NIGER STATE ABSTRACT The core of the Nigeria’s health policy is the primary health care. This is because it focuses…

CONSUMER PERCEPTION OF PROMOTIONAL STRATEGIES ON STAR LAGER BEER (A STUDY OF STAR MEGA JAM, STAR-TIME-TO-SHINE AND STAR WIN AND SHINE PROMOS) ABSTRACT This work looks at Consumers Perception of…

CONTEXTUAL ANALYSIS OF THE POLITICAL CONTENTS OF SELECTED NIGERIAN NATIONAL NEWSPAPERS’ EDITORIALS IN THE 2011 AND 2015 GENERAL ELECTIONS ABSTRACT Of the traditional mass media, the newspaper has a vantage…

CUSTOMER RELATIONS PRACTICE IN OLD AND NEW GENERATION BANKS A COMPARATIVE ANALYSIS. ABSTRACT Customer relations are clients oriented and at its root lay the need to create a convivial atmosphere…

EFFECTIVENESS OF BROADCASTING IN COMBATING CHILD ABUSE IN SOUTHEAST NIGERIA ABSTRACT This study investigates the level effectiveness of broadcast media in combating child abuse in South-East Nigeria. The study was…

EFFECTIVENESS OF FRCN “EVERYWOMAN” PROGRAMME IN PROMOTING GENDER EQUALITY IN SOUTH EAST NIGERIA ABSTRACT This study investigated the effectiveness of FRCN ‘everywoman’ in promoting gender equality. The objectives of the…

EFFECTIVENESS OF GREEN ADVERTISING ON CLEAN ENVIRONMENT IN SOUTH-SOUTH NIGERIA ABSTRACT The growing consciousness on environmental sustainability has made several companies to join the campaign on green living which is…

EFFECTIVENESS OF WEB LINKS USED IN TELEVISION COMMERCIALS IN INFLUENCING PRODUCT PATRONAGE ABSTRACT This research set out to find out the effectiveness of web links used in television commercials. The…

AN EVALUATION OF JOB SATISFACTION AMONG JOURNALISTS IN SOUTH EAST NIGERIA ABSTRACT This study evaluates the job satisfaction among journalists in South East, Nigeria. The study was anchored on Herzberg’s…

AN EVALUATION OF THE CORPORATE COMMUNICATION STRATEGIES OF THE FEDERAL ROAD SAFETY CORPS (FRSC) IN BUILDING ITS IMAGE IN ENUGU STATE. ABSTRACT This study evaluates the corporate communication strategies of…

AN EVALUATION OF THE EFFICIENCY OF ORGANIZATIONAL COMMUNICATION STRATEGIES ON POWER HOLDING COMPANY OF NIGERIA, ENUGU ZONAL OFFICE. ABSTRACT This work evaluated the efficiency of organizational communication strategies on Power…

AN EVALUATION OF THE INFLUENCE OF ONLINE NEWSPAPERS ON THEIR PRINT VERSIONS’ READERSHIP AND REVENUE AMONGST POSTGRADUATE STUDENTS IN SOUTH-EAST, NIGERIA ABSTRACT This study investigated the influence of online newspapers…

AN EVALUATION OF THE USE OF INTERACTIVE RADIO INSTRUCTION STRATEGY IN EDUCATING NOMADIC CHILDREN IN NORTHERN NIGERIA. ABSTRACT It is unarguably a fact that the provision of basic education for…

ANALYSIS OF NEWSPAPER COVERAGE OF THE ABDUCTED CHIBOK SCHOOL GIRLS IN BORNO STATE OF NIGERIA IN 2014, USING THE GUARDIAN, DAILY SUN, DAILY TRUST AND LEADERSHIP NEWSPAPERS ABSTRACT The issue…

ANALYSIS OF THE PERFORMANCE OF MASS MEDIA IN THE DEVELOPMENT OF THE NIGER DELTA REGION OF NIGERIA ABSTRACT Over the years, the oil-producing areas of the Niger Delta have been…

ASSESSMENT OF AUDIENCE KNOWLEDGE AND UTILIZATION OF NEWSPAPER EDITORIALS IN SOUTH-SOUTH NIGERIA ABSTRACT The mass media through information gathering and dissemination do shape public opinion and contribute to efforts at…

ASSESSMENT OF COMMUNITY PARTICIPATION IN CORPORATE SOCIAL RESPONSIBILITY OF BRITISH AMERICAN TOBACCO NIGERIA IN OYO STATE ABSTRACT Based on observed grudges and complaints of alienation of host communities in company’s…

ASSESSMENT OF NEWSPAPER READERSHIP AMONG WORKING CLASS WOMEN IN SOUTH-EAST NIGERIA ABSTRACT The past two decades have witnessed a progressive decline in the standard of education at all levels in…

AN EVALUATION OF GLO SPONSORSHIP OF NIGERIA PROFESSIONAL FOOTBALL LEAGUE ABSTRACT This study evaluates the event sponsorship of the Glo Nigeria Professional Football League. The study was based on the…

AN ASSESSMENT OF THE USE OF RURAL BROADCASTING IN REDUCING POVERTY IN SOUTH-EAST, NIGERIA. ABSTRACT With the development of new communication technology, the power of mass media has gained greater…

AN ASSESSMENT OF STUDENTS’ ACCEPTANCE AND APPLICATION OF HEALTH-CARE INFORMATION ON SOCIAL MEDIA ABSTRACT Young adults are increasingly using social media for seeking health-care information. The nature of social media…

AN ASSESSMENT OF NEWSPAPER COVERAGE AND FRAMING OF THE SUBSIDY REINVESTMENT AND EMPOWERMENT PROGRAMME (SURE-P) IN NIGERIA ABSTRACT This study content analysed Nigerian newspapers’ pattern of frames in the news…

AN ASSESSMENT OF INTERNET COMPLIANCE NEWS GATHERING BY JOURNALISTS IN SOUTH EAST NIGERIA ABSTRACT This study assessed internet compliance by journalists in news gathering in Southeast Nigeria. The technological determinism,…

AN ASSESSMENT OF AUDIENCE ATTITUDE TOWARDS PEAK HOUR COMMERCIALS IN SOUTH –EAST NIGERIA ABSTRACT This study investigated audience attitudes to peak hour commercials. The objectives of the study were:  to…

AN ANALYSIS OF PUBLIC PERCEPTION OF THE USE OF CELEBRITIES IN BILLBOARD ADVERTISING IN SOUTHERN NIGERIA ABSTRACT This work was aimed to discover Public Perception of the use of celebrities…

AN ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES OF GSM OPERATORS IN NIGERIA ABSTRACT Studies have revealed divergent views on corporate social responsibility (CSR), especially, with regard to its meaning and…