EVALUATION OF AUDIENCE DISPOSITION TOWARDS ANTI-CORRUPTION CRUSADE IN NIGERIA (2016-2018)

ABSTRACT The aim of this study was to determine how the audience (which consist police officers and commercial drivers) evaluate the “change begins with me” anti-corruption crusade of Buhari administration since inception. The behavioural change enlightenment television campaign included road users and Police Officers as flashpoints for change. This inspired the resolve to use both …

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THE ADVENT OF DIGITAL BROADCASTING,THE PROSPECTS AND CHALLENGES FOR THE NORTHERN NIGERIAN MASS MEDIA: A STUDY OF SELECTED MEDIA ORGANISATIONS IN KADUNA STATE

THE ADVENT OF DIGITAL BROADCASTING,THE PROSPECTS AND CHALLENGES FOR THE NORTHERN NIGERIAN MASS MEDIA: A STUDY OF SELECTED MEDIA ORGANISATIONS IN KADUNA STATE ABSTRACT This study titled: The advent of Digital broadcasting, The Prospects and Challenges for the Northern Nigeria Mass Media: A study of selected Media Organisations in Kaduna State set out to look …

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A COMPARATIVE STUDY OF NEWSPAPER COVERAGE OF RURAL/URBAN PROBLEMS IN IMO STATE A CONTENT ANALYSIS OF DAILY CHAMPION, THE SUN AND VANGUARD NEWSPAPERS

A COMPARATIVE STUDY OF NEWSPAPER COVERAGE OF RURAL/URBAN PROBLEMS IN IMO STATE A CONTENT ANALYSIS OF DAILY CHAMPION, THE SUN AND VANGUARD NEWSPAPERS. ABSTRACT Over the years, successive governments in the underdeveloped countries have regrettably adopted a lackadaisical, impractical, apathetic and lip service attitude towards the transformation of their rural communities whose inhabitants constitute in …

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TELEVISION PROGRAMME PREFERENCE AMONG PUPILS OF SELECT PRIMARY SCHOOLS IN ONITSHA METROPOLIS

TELEVISION PROGRAMME PREFERENCE AMONG PUPILS OF SELECT PRIMARY SCHOOLS IN ONITSHA METROPOLIS ABSTRACT Television program preference among pupils in Onitsha metropolis is a study embarked upon to investigate the pupils’ level of exposure to television programme, their Tv programme preference, the available television programme accessible to them; the determinant of their programme preference and whether …

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PERFORMANCE AUDIT OF THE MARKETING COMMUNICATIONS STRATEGIES OF SELECTED PRIVATE UNIVERSITIES IN SOUTH-WEST, NIGERIA

PERFORMANCE AUDIT OF THE MARKETING COMMUNICATIONS STRATEGIES OF SELECTED PRIVATE UNIVERSITIES IN SOUTH-WEST, NIGERIA ABSTRACT The Nigerian university educational system was liberalised in 1999 and this led to the establishment of private universities. To promote their different programmes and competitively position themselves, each employed varied marketing communication tools and strategies. Little is known about the …

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INTERNET PENETRATION AND THE ADOPTION OF TELEVISION STREAMING AMONG STAKEHOLDERS IN SOUTH-WEST NIGERIA

INTERNET PENETRATION AND THE ADOPTION OF TELEVISION STREAMING AMONG STAKEHOLDERS IN SOUTH-WEST NIGERIA  ABSTRACT The Internet has revolutionised the different sectors of the society, including the media industry. One of the innovative applications of the Internet to the media industry is television streaming- a process through which television stations upload daily programmes to their online …

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INTERACTIVE MEDIA SALES PROMOTION TYPOLOGIES AND TELECOMMUNICATION OPERATORS’ BRAND EQUITY AMONG CIVIL SERVANTS IN LAGOS AND OGUN STATES, NIGERIA

INTERACTIVE MEDIA SALES PROMOTION TYPOLOGIES AND TELECOMMUNICATION OPERATORS’ BRAND EQUITY AMONG CIVIL SERVANTS IN LAGOS AND OGUN STATES, NIGERIA ABSTRACT Nigerian telecommunication industry has evolved into a competitive sphere as operators endeavour to entreat and win customers through monetary and non-monetary sales promotion typologies. Telecommunication operators utilise sales promotion to create brand awareness, encourage brand …

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FOREIGN TELEVISION STATIONS’ REPRESENTATION AND THE PERCEPTION OF NIGERIA’S IMAGE BY YOUTHS IN SELECTED UNIVERSITIES IN SOUTHWEST NIGERIA

FOREIGN TELEVISION STATIONS’ REPRESENTATION AND THE PERCEPTION OF NIGERIA’S IMAGE BY YOUTHS IN SELECTED UNIVERSITIES IN SOUTHWEST NIGERIA ABSTRACT Nigeria youths are perhaps vulnerable victims of foreign television programmes transmitted to Nigeria. The manner in which the foreign television stations represent the image of the Nigerian society appears imbalanced. This could impact on the perception …

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EFFECT OF SOCIAL MEDIA HEALTH COMMUNICATION ON KNOWLEDGE, ATTITUDE AND INTENTION TO ADOPT HEALTH-ENHANCING BEHAVIOUR AMONG UNDERGRADUATES IN LEAD CITY UNIVERSITY AND TAI SOLARIN UNIVERSITY OF EDUCATION, NIGERIA

EFFECT OF SOCIAL MEDIA HEALTH COMMUNICATION ON KNOWLEDGE, ATTITUDE AND INTENTION TO ADOPT HEALTH-ENHANCING BEHAVIOUR AMONG UNDERGRADUATES IN LEAD CITY UNIVERSITY AND TAI SOLARIN UNIVERSITY OF EDUCATION, NIGERIA  ABSTRACT  Studies have shown that the burden of non-communicable diseases such as diabetes, cancer, and hypertension is on the increase in Nigeria. Adequate knowledge, positive attitude and …

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ATTITUDE OF UNDERGRADUATES TO THE 18+ WARNING SIGN IN ALCOHOLIC BEVERAGE ADVERTISEMENTS IN SELECTED UNIVERSITIES IN SOUTH-WEST, NIGERIA

ATTITUDE OF UNDERGRADUATES TO THE 18+ WARNING SIGN IN ALCOHOLIC BEVERAGE ADVERTISEMENTS IN SELECTED UNIVERSITIES IN SOUTH-WEST, NIGERIA  ABSTRACT Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement …

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ONLINE ADVERTISING AND CONSUMERS’ PERCEPTION ON PURCHASE DECISION OF SMARTPHONES

ONLINE ADVERTISING AND CONSUMERS’ PERCEPTION ON PURCHASE DECISION OF SMARTPHONES ABSTRACT Advertising as a profession and a field of study explains the reason why it cannot be underestimated. However, advertising in the 21st century has gone beyond making use of the traditional sources of the media to create awareness about product services, goods and ideas …

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INFLUENCE OF TRAINING ON THE PERFORMANCE OF HEALTH PROMOTERS IN MATERNAL, NEWBORN AND CHILD HEALTH EDUCATION IN AKWA IBOM

INFLUENCE OF TRAINING ON THE PERFORMANCE OF HEALTH PROMOTERS IN MATERNAL, NEWBORN AND CHILD HEALTH EDUCATION IN AKWA IBOM  ABSTRACT Maternal, new-born and child mortality have been on the front burner of public health policy makers and implementers for decades especially in developing and under developed countries. The inclusion of Maternal, New-born and Child Health …

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INFLUENCE OF TELEVISION POLITICAL ADVERTISEMENTS ON ELECTORATES’ PERCEPTION OF 2015 PRESIDENTIAL CANDIDATES

INFLUENCE OF TELEVISION POLITICAL ADVERTISEMENTS ON ELECTORATES’ PERCEPTION OF 2015 PRESIDENTIAL CANDIDATES ABSTRACT This research examined the influence of television political advertising on electorate perception of candidate in the 2015 presidential election using Akure south local government as a case study. The study sought to find out the extent to which the electorates’ in Ondo …

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INFLUENCE OF INFORMATION SOURCES ON KNOWLEDGE, ATTITUDE AND PRACTICE OF EXCLUSIVE BREASTFEEDING AMONG NURSING MOTHERS IN MINNA, NIGER STATE

INFLUENCE OF INFORMATION SOURCES ON KNOWLEDGE, ATTITUDE AND PRACTICE OF EXCLUSIVE BREASTFEEDING AMONG NURSING MOTHERS IN MINNA, NIGER STATE  ABSTRACT Over time information concerning exclusive breastfeeding has been passed to nursing mothers. This suggests that several information sources such as healthcare personnel’s or hospital attendants, family and friends, facebook, television, radio, newspaper have been used …

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IMPLEMENTATION OF THE NATIONAL HIV AND AIDS BEHAVIOUR CHANGE COMMUNICATION STRATEGY, 2009-2014 IN THE PREVENTION OF HIV AND AIDS IN NIGERIA

IMPLEMENTATION OF THE NATIONAL HIV AND AIDS BEHAVIOUR CHANGE COMMUNICATION STRATEGY, 2009-2014 IN THE PREVENTION OF HIV AND AIDS IN NIGERIA  ABSTRACT Since the first case of HIV and AIDS in Nigeria, and the epidemics continually evolved with, Nigeria having a pathetic situation of fluctuating prevalence rate. In the bid to forestall this undulating situation …

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EVALUATION OF THE EFFECTIVENESS OF PUBLIC RELATIONS STRATEGIES IN ENHANCING CUSTOMERS’ SATISFACTION IN ENUGU WATER CORPORATION

EVALUATION OF THE EFFECTIVENESS OF PUBLIC RELATIONS STRATEGIES IN ENHANCING CUSTOMERS’ SATISFACTION IN ENUGU WATER CORPORATION ABSTRACT This study examined the effectiveness of public relations strategies in enhancing customers’ satisfactions with particular reference to Enugu State Water Corporation Board, Enugu State. The objectives were to ascertain whether the customers of Enugu State Water Corporation Board, …

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CORPORATE SOCIAL RESPONSIBILITY (CSR) AS A CONFLICT MANAGEMENT STRATEGY IN SELECTED OIL PRODUCING COMMUNITIES IN DELTA STATE, NIGERIA

CORPORATE SOCIAL RESPONSIBILITY (CSR) AS A CONFLICT MANAGEMENT STRATEGY IN SELECTED OIL PRODUCING COMMUNITIES IN DELTA STATE, NIGERIA ABSTRACT Corporate Social Responsibility (CSR) involves giving back to the community where a business organisation operates. CSR is not supposed to be an occasional activity but a strategy that should be integrated into the overall operational plan …

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COMMUNICATION AS A MANAGEMENT TOOL FOR CRISIS RESOLUTION IN SELECTED TERTIARY INSTITUTIONS IN DELTA STATE NIGERIA

COMMUNICATION AS A MANAGEMENT TOOL FOR CRISIS RESOLUTION IN SELECTED TERTIARY INSTITUTIONS IN DELTA STATE NIGERIA ABSTRACT Crises of different types occur between managements and students of tertiary institutions in Delta State, Nigeria. Communication is all embracing as far as crisis resolution is concerned. Communication is very vital to life and effective communication has the …

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ASSESSMENT OF ‘’HEALTH WATCH’’ INFLUENCE ON REDUCTION OF MATERNAL MORTALITY

ASSESSMENT OF ‘’HEALTH WATCH’’ INFLUENCE ON REDUCTION OF MATERNAL MORTALITY ABSTRACT This study assesses Federal Radio Corporation of Nigeria (FRCN) “Health Watch” programme influence on reduction of maternal mortality in Anambra State. The main objective of the study was to assess whether the FRCN “Health Watch” programme influences women’s attitude towards adoption of best practices …

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THE INFLUENCE OF PREVENTION OF MOTHER-TO-CHILD HIV TRANSMISSION CAMPAIGNS ON KNOWLEDGE, ATTITUDE AND PRACTICES AMONG WOMEN IN SOUTHEAST NIGERIA

THE INFLUENCE OF PREVENTION OF MOTHER-TO-CHILD HIV TRANSMISSION CAMPAIGNS ON KNOWLEDGE, ATTITUDE AND PRACTICES AMONG WOMEN IN SOUTHEAST NIGERIA ABSTRACT The scourge of HIV/AIDS has, no doubt, continued to ravage virtually all parts of the world. According to statistics, 34 million people are estimated to be living with HIV worldwide; 16.7 million of these are …

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THE INFLUENCE OF PROSTATE CANCER AWARENESS CAMPAIGNS ON THE KNOWLEDGE, ATTITUDE AND PRACTICES OF MEN IN SOUTH-EASTERN NIGERIA

THE INFLUENCE OF PROSTATE CANCER AWARENESS CAMPAIGNS ON THE KNOWLEDGE, ATTITUDE AND PRACTICES OF MEN IN SOUTH-EASTERN NIGERIA ABSTRACT This study was designed to investigate the influence of Prostate cancer awareness campaigns on the knowledge, attitude and practices of men in South-Eastern Nigeria. The study used survey research design through the instrumentality of questionnaire (twenty-eight …

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USERS’ PERCEPTION OF TELEMARKETING AS A DIRECT MARKETING TECHNIQUE BY SELECTED MOBILE TELECOMS OPERATORS IN NIGERIA

USERS’ PERCEPTION OF TELEMARKETING AS A DIRECT MARKETING TECHNIQUE BY SELECTED MOBILE TELECOMS OPERATORS IN NIGERIA ABSTRACT The use of telemarketing as a direct marketing technique by mobile telecommunications operators in Nigeria has generated concerns from mobile subscribers who have constantly complained about the indiscriminate nature of its application by the operators as they receive …

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PUBLIC PERCEPTION OF MEDIA REPORTAGE OF POPULATION GROWTH AND ITS IMPLICATION ON NATIONAL DEVELOPMENT A STUDY OF SOME SOUTH-SOUTH STATES

PUBLIC PERCEPTION OF MEDIA REPORTAGE OF POPULATION GROWTH AND ITS IMPLICATION ON NATIONAL DEVELOPMENT A STUDY OF SOME SOUTH-SOUTH STATES ABSTRACT The need for population checks in any country cannot be over-emphasized. This need becomes very important in a country like Nigeria where people depend on speculations for information in all spheres of life. It …

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PUBLIC PERCEPTION OF THE REBRANDING NIGERIA PROJECT IN SOUTH WEST NIGERIA

PUBLIC PERCEPTION OF THE REBRANDING NIGERIA PROJECT IN SOUTH WEST NIGERIA ABSTRACT The study examines the influence of public relations in rebranding Nigeria taking into consideration public perception in this regard. The objectives are to determine if rebranding is relevant; to assess the extent rebranding can help Nigeria in her foreign investments drive; to examine …

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SOCIAL NETWORKING SITES AND SEXUAL BEHAVIOUR AMONG STUDENTS OF SELECTED TERTIARY INSTITUTIONS IN KOGI STATE

SOCIAL NETWORKING SITES AND SEXUAL BEHAVIOUR AMONG STUDENTS OF SELECTED TERTIARY INSTITUTIONS IN KOGI STATE ABSTRACT Today in Nigeria, Social Networking Sites like Facebook, 2go and WhatsApp are getting more popular among students of Tertiary Institutions irrespective of their different ethno-social backgrounds. It has become a vital part of their social life, presenting new opportunities …

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THE INFLUENCE OF BROADCAST MEDIA CAMPAIGNS ON VESICO VAGINA FISTULA PREVENTION AND CONTROL IN SOUTH-EAST NIGERIA

THE INFLUENCE OF BROADCAST MEDIA CAMPAIGNS ON VESICO VAGINA FISTULA PREVENTION AND CONTROL IN SOUTH-EAST NIGERIA ABSTRACT This study evaluates the broadcast media campaigns of vesico vagina fistula on the knowledge, attitude and practice of south-eastern Nigerians. It was anchored on the model known as Health belief model. Using explanatory mixed method in which Questionnaire …

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THE INFLUENCE OF MEDIA CAMPAIGN IN THE ERADICATION OF FEMALE GENITAL MUTILATION PRACTICE IN SELECTED COMMUNITIES OF SOUTH- SOUTH NIGERIA

THE INFLUENCE OF MEDIA CAMPAIGN IN THE ERADICATION OF FEMALE GENITAL MUTILATION PRACTICE IN SELECTED COMMUNITIES OF SOUTH- SOUTH NIGERIA ABSTRACT The use of mass media to crusade and mobilize support against certain crude and inhuman cultural practices has remained an essential focus on the social responsibility function of the media. Hence, this study beyond …

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MEDIA OWNERSHIP AND CONTROL IN NIGERIA A SURVEY OF SOUTH-SOUTH GEO-POLITICAL ZONE

MEDIA OWNERSHIP AND CONTROL IN NIGERIA A SURVEY OF SOUTH-SOUTH GEO-POLITICAL ZONE ABSTRACT  This project “Media Ownership and Control in Nigeria: A survey of the South-South geo-political Zone” examines the pattern of media ownership and control in the six states of Delta, Edo, Bayelsa, Akwa-Ibom, Cross-Rivers and Rivers that make-up the zone. It is hinged …

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NEWSPAPER COVERAGE OF AGRICULTURAL NEWS FOR NATIONAL DEVELOPMENT A CONTENT ANALYSIS OF DAILY TRUST, DAILY SUN, THE GUARDIAN AND VANGUARD NEWSPAPERS

NEWSPAPER COVERAGE OF AGRICULTURAL NEWS FOR NATIONAL DEVELOPMENT A CONTENT ANALYSIS OF DAILY TRUST, DAILY SUN, THE GUARDIAN AND VANGUARD NEWSPAPERS ABSTRACT Agricultural input towards national development dropped to an abysmal level on account of oil boom and other problems besieging agricultural sector. Nevertheless, the importance of agriculture to national development cannot be over-emphasized especially …

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NEWSPAPER COVERAGE OF AGRICULTURAL TRANSFORMATION AGENDA IN RICE PRODUCTION A STUDY OF DAILY SUN, VANGUARD, THE GUARDIAN AND DAILY TRUST NEWSPAPERS

NEWSPAPER COVERAGE OF AGRICULTURAL TRANSFORMATION AGENDA IN RICE PRODUCTION A STUDY OF DAILY SUN, VANGUARD, THE GUARDIAN AND DAILY TRUST NEWSPAPERS ABSTRACT Rice is a leading staple crop in Nigeria; it is cultivated and consumed in all parts of the country. Over the years, Nigeria has been producing the crop below its potentials. This has …

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NEWSPAPER FRAMING OF HEALTH MILLENNIUM DEVELOPMENT GOALS IN NIGERIA

NEWSPAPER FRAMING OF HEALTH MILLENNIUM DEVELOPMENT GOALS IN NIGERIA ABSTRACT The role of the press in communicating development messages cannot be over-emphasised. The way and manner these messages are ‘framed’ within the frame of mind of the readers is as important as the communication of such messages. This study focuses on Newspaper Framing of Health …

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PATTERNS OF NIGERIAN NEWSPAPER COVERAGE OF CLIMATE CHANGE (2009-2011)

PATTERNS OF NIGERIAN NEWSPAPER COVERAGE OF CLIMATE CHANGE (2009-2011) ABSTRACT Given the dire consequences of this change, this study tries to find out how the newspapers have performed their primary functions of informing, sensitizing and educating the citizenry with particular reference to the warning and instrumental perspectives of surveillance and correlational functions of the mass …

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EVALUATION OF AWARENESS AND UTILIZATION OF THE FREEDOM OF INFORMATION ACT, 2011, BY BROADCAST JOURNALISTS’ IN KOGI STATE

EVALUATION OF AWARENESS AND UTILIZATION OF THE FREEDOM OF INFORMATION ACT, 2011, BY BROADCAST JOURNALISTS’ IN KOGI STATE ABSTRACT This study investigated Awareness and Utilization of the Freedom of Information Act, 2011 by broadcast journalists in Kogi State. The objectives of the study were to:  ascertain the level of broadcast journalists awareness of the FOI …

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FARMERS ADOPTION OF INTERPERSONAL COMMUNICATION INTERVENTION STRATEGIES IN USAID’S MARKETS II PROJECT FOR IMPROVED RICE PRODUCTION IN NIGERIA

FARMERS ADOPTION OF INTERPERSONAL COMMUNICATION INTERVENTION STRATEGIES IN USAID’S MARKETS II PROJECT FOR IMPROVED RICE PRODUCTION IN NIGERIA ABSTRACT The application of proper communication aimed at development in a project will determine the life span of such a project, and the degree of effectiveness in the lives of the people it is geared towards. The …

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FRAMING ANALYSIS OF NEWSPAPER COVERAGE OF GAY-RIGHTS ISSUES IN NIGERIA

FRAMING ANALYSIS OF NEWSPAPER COVERAGE OF GAY-RIGHTS ISSUES IN NIGERIA ABSTRACT The legal recognition of homosexuality became a contentious issue at the turn of the twenty first century. Following the recent outcry against same sex practice in Nigeria and buoyed by heavy resentment of it, a law criminalizing same sex relationship was enacted. The law …

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INFLUENCE OF DREAM FM “POLITICAL VOICES” ON POLITICAL AWARENESS AND PARTICIPATION AMONG THE YOUTH IN SOUTH-EAST, NIGERIA

INFLUENCE OF DREAM FM “POLITICAL VOICES” ON POLITICAL AWARENESS AND PARTICIPATION AMONG THE YOUTH IN SOUTH-EAST, NIGERIA ABSTRACT The aim of this study was to examine the influence of Dream fm Political Voices on the political awareness and participation among the youth in South-East, Nigeria. Four research questions were raised to guide the objective of …

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INFLUENCE OF OWNERSHIP ON MEDIA CREDIBILITY A STUDY OF EBONYI BROADCASTING CORPORATION, (EBBC), ABAKALIKI

INFLUENCE OF OWNERSHIP ON MEDIA CREDIBILITY A STUDY OF EBONYI BROADCASTING CORPORATION, (EBBC), ABAKALIKI ABSTRACT Conscious of the far-reaching effects audience trust and confidence could have on the effectiveness of mass communication, there is perennial craving for credibility on the part of mass media organizations. Media credibility consciousness derives from its proclamation as corporate citizens …

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AUDIENCE ASSESSMENT OF THE INFLUENCE OF BROADCAST CAMPAIGN AGAINST ENVIRONMENTAL POLLUTION IN EBONYI STATE

AUDIENCE ASSESSMENT OF THE INFLUENCE OF BROADCAST CAMPAIGN AGAINST ENVIRONMENTAL POLLUTION IN EBONYI STATE ABSTRACT This research work was carried on “Audience Assessment of the Influence of Broadcast Campaigns against Environmental Pollution in Ebonyi State” to know the influence of environmental campaigns among the residents of Ebonyi State. In conducting the research, explanatory mixed design …

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CONSUMER PERCEPTION OF PROMOTIONAL STRATEGIES ON STAR LAGER BEER (A STUDY OF STAR MEGA JAM, STAR-TIME-TO-SHINE AND STAR WIN AND SHINE PROMOS)

CONSUMER PERCEPTION OF PROMOTIONAL STRATEGIES ON STAR LAGER BEER (A STUDY OF STAR MEGA JAM, STAR-TIME-TO-SHINE AND STAR WIN AND SHINE PROMOS) ABSTRACT This work looks at Consumers Perception of Promotional Strategies on Star Lager Beer (A Study of Star Mega Jam, Star-Time-To-Shine and Star Win and Shine Promos). In conducting this study, the researcher …

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CUSTOMER RELATIONS PRACTICE IN OLD AND NEW GENERATION BANKS A COMPARATIVE ANALYSIS.

CUSTOMER RELATIONS PRACTICE IN OLD AND NEW GENERATION BANKS A COMPARATIVE ANALYSIS. ABSTRACT Customer relations are clients oriented and at its root lay the need to create a convivial atmosphere that will be beneficial to the organization and its sundry clients. Customer relations entail building or establishing a relationship between an organization and its customers …

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EFFECTIVENESS OF BROADCASTING IN COMBATING CHILD ABUSE IN SOUTHEAST NIGERIA

EFFECTIVENESS OF BROADCASTING IN COMBATING CHILD ABUSE IN SOUTHEAST NIGERIA ABSTRACT This study investigates the level effectiveness of broadcast media in combating child abuse in South-East Nigeria. The study was undertaken given the disturbing high prevalence of cases of child rights abuses especially in South-East Nigeria. The objectives were to find out the level of …

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EFFECTIVENESS OF GREEN ADVERTISING ON CLEAN ENVIRONMENT IN SOUTH-SOUTH NIGERIA

EFFECTIVENESS OF GREEN ADVERTISING ON CLEAN ENVIRONMENT IN SOUTH-SOUTH NIGERIA ABSTRACT The growing consciousness on environmental sustainability has made several companies to join the campaign on green living which is the aim of green advertising. It is on this premise that this study undertakes an assessment of green advertising on clean environment in south-south Nigeria. …

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AN EVALUATION OF JOB SATISFACTION AMONG JOURNALISTS IN SOUTH EAST NIGERIA

AN EVALUATION OF JOB SATISFACTION AMONG JOURNALISTS IN SOUTH EAST NIGERIA ABSTRACT This study evaluates the job satisfaction among journalists in South East, Nigeria. The study was anchored on Herzberg’s two factor theory and the Affect theory. Using survey research design, the study sampled 160 respondents which were got from a population of 1,189 registered …

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AN EVALUATION OF THE CORPORATE COMMUNICATION STRATEGIES OF THE FEDERAL ROAD SAFETY CORPS (FRSC) IN BUILDING ITS IMAGE IN ENUGU STATE.

AN EVALUATION OF THE CORPORATE COMMUNICATION STRATEGIES OF THE FEDERAL ROAD SAFETY CORPS (FRSC) IN BUILDING ITS IMAGE IN ENUGU STATE. ABSTRACT This study evaluates the corporate communication strategies of FRSC in building its image. The study was built on Frank Jefkin’s transfer process model and the image restoration theory. Using survey research design, the …

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AN EVALUATION OF THE EFFICIENCY OF ORGANIZATIONAL COMMUNICATION STRATEGIES ON POWER HOLDING COMPANY OF NIGERIA, ENUGU ZONAL OFFICE.

AN EVALUATION OF THE EFFICIENCY OF ORGANIZATIONAL COMMUNICATION STRATEGIES ON POWER HOLDING COMPANY OF NIGERIA, ENUGU ZONAL OFFICE. ABSTRACT This work evaluated the efficiency of organizational communication strategies on Power Holding Company of Nigeria, Enugu zonal office. It was anchored on the word of month and agenda-setting theory. The population of the study was drawn …

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AN EVALUATION OF THE INFLUENCE OF ONLINE NEWSPAPERS ON THEIR PRINT VERSIONS’ READERSHIP AND REVENUE AMONGST POSTGRADUATE STUDENTS IN SOUTH-EAST, NIGERIA

AN EVALUATION OF THE INFLUENCE OF ONLINE NEWSPAPERS ON THEIR PRINT VERSIONS’ READERSHIP AND REVENUE AMONGST POSTGRADUATE STUDENTS IN SOUTH-EAST, NIGERIA ABSTRACT This study investigated the influence of online newspapers on their print versions’ readership and revenue amongst Postgraduate students in South-East Nigeria The qualitative and quantitative methods employed focused on the research questions. Tables, …

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ANALYSIS OF NEWSPAPER COVERAGE OF THE ABDUCTED CHIBOK SCHOOL GIRLS IN BORNO STATE OF NIGERIA IN 2014, USING THE GUARDIAN, DAILY SUN, DAILY TRUST AND LEADERSHIP NEWSPAPERS

ANALYSIS OF NEWSPAPER COVERAGE OF THE ABDUCTED CHIBOK SCHOOL GIRLS IN BORNO STATE OF NIGERIA IN 2014, USING THE GUARDIAN, DAILY SUN, DAILY TRUST AND LEADERSHIP NEWSPAPERS ABSTRACT The issue of terrorism has attracted global attention. In Nigeria in particular, the terrorist abduction of over 276 Chibok school girls attracted the highest global attention. Hence, …

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ASSESSMENT OF COMMUNITY PARTICIPATION IN CORPORATE SOCIAL RESPONSIBILITY OF BRITISH AMERICAN TOBACCO NIGERIA IN OYO STATE

ASSESSMENT OF COMMUNITY PARTICIPATION IN CORPORATE SOCIAL RESPONSIBILITY OF BRITISH AMERICAN TOBACCO NIGERIA IN OYO STATE ABSTRACT Based on observed grudges and complaints of alienation of host communities in company’s CSR initiatives, the research work was conducted on “Assessment of Community Participation in Corporate Social Responsibility of British American Tobacco Nigeria in Oyo State” to …

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AN EVALUATION OF GLO SPONSORSHIP OF NIGERIA PROFESSIONAL FOOTBALL LEAGUE

AN EVALUATION OF GLO SPONSORSHIP OF NIGERIA PROFESSIONAL FOOTBALL LEAGUE ABSTRACT This study evaluates the event sponsorship of the Glo Nigeria Professional Football League. The study was based on the event management operations model. Using a survey research design, the study sampled 396 respondents from a population of over sixteen million residents of southeast Nigeria. …

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AN ASSESSMENT OF STUDENTS’ ACCEPTANCE AND APPLICATION OF HEALTH-CARE INFORMATION ON SOCIAL MEDIA

AN ASSESSMENT OF STUDENTS’ ACCEPTANCE AND APPLICATION OF HEALTH-CARE INFORMATION ON SOCIAL MEDIA ABSTRACT Young adults are increasingly using social media for seeking health-care information. The nature of social media makes veracity of posted health information questionable. It is against this backdrop that this study assesses the level of acceptance and application of health information …

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AN ASSESSMENT OF NEWSPAPER COVERAGE AND FRAMING OF THE SUBSIDY REINVESTMENT AND EMPOWERMENT PROGRAMME (SURE-P) IN NIGERIA

AN ASSESSMENT OF NEWSPAPER COVERAGE AND FRAMING OF THE SUBSIDY REINVESTMENT AND EMPOWERMENT PROGRAMME (SURE-P) IN NIGERIA ABSTRACT This study content analysed Nigerian newspapers’ pattern of frames in the news coverage of the Subsidy Reinvestment and Empowerment Programme (SURE-P). The study was not just interested in whether the SURE-P was covered by Nigerian newspapers, but …

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AN ASSESSMENT OF INTERNET COMPLIANCE NEWS GATHERING BY JOURNALISTS IN SOUTH EAST NIGERIA

AN ASSESSMENT OF INTERNET COMPLIANCE NEWS GATHERING BY JOURNALISTS IN SOUTH EAST NIGERIA ABSTRACT This study assessed internet compliance by journalists in news gathering in Southeast Nigeria. The technological determinism, the uses and gratification and the diffusion of innovation theories supported the work as theoretical frameworks. The study adopted two research designs- survey and interview. …

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