AN EVALUATION OF CUSTOMER CARE SERVICES IN RESTAURANTS (A STUDY OF SOME SELECTED QUICK SERVICES RESTAURANTS IN ENUGU METROPOLIS)

AN EVALUATION OF CUSTOMER CARE SERVICES IN RESTAURANTS (A STUDY OF SOME SELECTED QUICK SERVICES RESTAURANTS IN ENUGU METROPOLIS)

ABSTRACT

One of the greatest mistakes which an organization be it production, wholesaling, retailing, manufacturing or services-oriented-can make is to neglect the concept of customer care services in its operations.  This is because customers care services are an integral part of any business and is essential to the overall survival of that business in its competitive environment.   In a developing economy like Nigeria, the need for efficient customer care services cannot be over emphasized, as this will ultimately contribute to the growth of the economy and the development of the private sector.   The research work examines “An evaluation of customer care services in Restaurants: “A study of some selected Quick Services Restaurants in Enugu Metropolis”.  To carry out this study, both primary and secondary data were extensively made use of.  Copies of questionnaire were administered to select respondents to elicit information about customer care services.  Data collected on the course of the study were presented and analysed with the used of tables and simple percentages.  The hypotheses formulated for the study were tested by the use of Chi-square (X2) statistical parameter.  Several findings were made in the study.  More so, some recommendations were made by the researcher and we are of the belief that if the recommendations are judiciously applied, the customer care services problems facing Quick Service Restaurants (QSR) in Enugu and Nigeria at large will be drastically reduced.