AN EVALUATION OF THE EFFICIENCY OF ORGANIZATIONAL COMMUNICATION STRATEGIES ON POWER HOLDING COMPANY OF NIGERIA, ENUGU ZONAL OFFICE.
ABSTRACT
This work evaluated the efficiency of organizational communication strategies on Power Holding Company of Nigeria, Enugu zonal office. It was anchored on the word of month and agenda-setting theory. The population of the study was drawn from power holding company of Nigeria, Enugu zonal office, using explanatory mixed method (survey and interview methods). From the PHCN Enugu zonal office, a sample size of 298 respondents was selected. Questionnaire and interview served as the instrument for data collection. From the data collected and analyzed, it was revealed that organizational communication strategies has influence productive level of the staff of PHCH negatively, such as promoting team work, reducing grape-vine, and promoting organizational growth. Poor personal relations between superior and subordinates, poor designed of organizational structure, manager’s poor communication skill and lack of efficiency, organizational structure should be designed in such a way that guarantee free flow of communication and selecting appropriate communication patter and vehicle should be prioritized for effective understanding of managers and staff within and outside organizations.