APPLICATION OF PUBLIC RELATIONS IN SUSTAINING GOOD CORPORATE IMAGE IN THE BANKING INDUSTRY

APPLICATION OF PUBLIC RELATIONS IN SUSTAINING GOOD CORPORATE IMAGE IN THE BANKING INDUSTRY

ABSTRACT

This study takes a look at the banking industry through the eyes of public relations to see the level it applies public relations in sustaining its corporate image. The banking industry has very large public that spreads across various segments of the society; this public includes corporate bodies Organizations, *Personalities and Communities, and this Public have a level of trust on this banks, but the recent crisis that has rocked the industry has shaken this trust and affected the public’s perception and relationship with this banks, the works tries to investigate these issues and examine  the extent they apply public relation tools and the level of trust the public have in them and to examine ways to restore the image by applying Public Relation tools. After, recommendations were made that banks should encourage and apply Public Relation Tools in order to secure the public’s interest, the PR departments should also attract the public to invest in their banks through their programmes, and also that central bank of Nigeria should increase interest on loans to customs and formulate policies that would assist banks engage in profitable trading.