ASPECT OF BANK LOCATION AND THE INFLUENCE ON CUSTOMER BANKING BEHAVIOUR

ASPECT OF BANK LOCATION AND THE INFLUENCE ON CUSTOMER BANKING BEHAVIOUR

ABSTRACT

This research work is “Aspects of bank location and the influence on customer banking behaviour”. In our modern time in Nigeria, there is an increased need for bank reforms to position the banks solidly to performs their traditional roles of attracting local funds and safeguarding them as well as giving of loans to monetize the economy. It is only when the economy is stable that the customers and the bank easily experience these reforms in real workable state. This research work is, therefore, an attempt to finding out how bank location can really influence good customer banking behaviour. The following objectives are formulated: To determine how bank security effects bank customers’ banking behaviour. To ascertain the extent proximity to customers’ business area influences bank customers’ banking behaviour. To determine the effect of IT driven on-line banking on bank location and the effect of the branch information technology on customer satisfaction. To make recommendations that will improve bank decision and customers services.