ATTITUDES OF CONSUMERS TO LOCALLY MADE GOODS IN NIGERIA (A CASE STUDY OF LOCALLY MADE FOOTWEAR PRODUCTS IN OWERRI METROPOLIS

ATTITUDES OF CONSUMERS TO LOCALLY MADE GOODS IN NIGERIA (A CASE STUDY OF LOCALLY MADE FOOTWEAR PRODUCTS IN OWERRI METROPOLIS

ABSTRACT

This study constructively examines why after many years of political independence, our development as a nation in many spheres has been relatively unimpressive, especially, in relation to our potential. This study examines one of the most controversial issues in marketing in the developing countries. “Attitude and belief of consumers to locally made products”. This study review arguments and empirical evidence on both sides of the issue and also offers the result of test findings.  The study assesses the attitude and belief of consumers to made in Nigeria products in Owerri metropolis. Different tools like personal interview, questionnaire and works by different authors were used.  The study revealed that most locally made goods are considered inferior in quality and very expensive despite the poor quality and unless they are improved upon the trend will not change.  Furthermore, it can be seen that factors such as quality, price, availability and awareness of made in Nigeria products contribute to negative attitude to income made products by consumers. It also revealed the need for government to create a conducive environment for business to achieve their corporate goals of producing products to satisfy the consumers’ expectations by removing barriers to access of low quality raw materials.