EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA)

EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA)

ABSTRACT

This project work is conducted as part of the requirement for the award of Master of Business Administration Certificate in Marketing. The aim of research is to find out the effective marketing strategies for improved performance of manufacturing companies in Aba Metropolis. The entire work is divided into five chapters, chapter one deals with the definition of problems of study, the objectives and significance .of the study were also treated in this chapter. Chapter two deals with the review of related literature on marketing strategies. Here the researcher tried to bring together what different authors have to say on Application of Marketing strategies, Product strategies, Price strategies, Distribution strategies and Promotional strategies. Chapter three contains a: detailed expansion of how and where the needed information for the study was obtained from questionnaires presented and analyzed statistically. Chapter four contains the presentation, analysis and interpretation of data. This is where the views and opinions and responses from the employees of Lever Brothers Plc were analyzed. Finally chapter five contains the summary of the study.