EFFECTIVENESS OF FRCN “EVERYWOMAN” PROGRAMME IN PROMOTING GENDER EQUALITY IN SOUTH EAST NIGERIA

EFFECTIVENESS OF FRCN “EVERYWOMAN” PROGRAMME IN PROMOTING GENDER EQUALITY IN SOUTH EAST NIGERIA

ABSTRACT

This study investigated the effectiveness of FRCN ‘everywoman’ in promoting gender equality. The objectives of the programme were to find out the level of audience exposure to the programme; find out audience awareness of the programme, the general perception of the programme by the audience and the extent to which the FRCN ‘everywoman’ programme has been effective in promoting gender equality among residents of South East Nigeria. Survey research method was adopted for the study while questionnaire was the instrument of data collection. The reliability of the instrument was determined through a test retest approach and this yielded correlation coefficient of 0.82 which was considered high. The sample size for the study was 405 selected through a multi-stage sampling technique. The sample was drawn from three states in South East Nigeria namely, Anambra, Imo and Enugu. The result of this study revealed that 44.7% of the respondents reported that they are exposed to the programme always. Audience awareness of ‘everywoman’ programme was also found to be moderate (57.7%). The result of this study also revealed that 90% of the respondents are of the opinion that gender equality does not concern only women; men should also be interested in issues on gender equality and contribute in promoting gender equality. The result of the study further revealed that audience perceive ‘everywoman’ programme as a viable effort to promote gender equality, content is capable of achieving its objectives, the timing of the programme is appropriate but duration was found to be too short. Finally, result showed that ‘everywoman’ programme is effective in promoting gender equality to a moderate extent. The researcher recommends, among others, that the FRCN should consider the possibility of improving on the duration of the programme.