EFFECTS OF PAY TELEVISION ON NIGERIAN INDIGENOUS CULTURE A STUDY OF NSUKKA LOCAL GOVERNMENT AREA.
The moving of African from primitive to computer age has imposed a great threat on our indigenous culture thereby creating a threat on our identity. As a result of exposure to Pay Television, the traditional culture of Nsukka people is being adulterated. Selectivity in Pay Television that avails us the opportunity to view any channel we want contributes immensely in eroding of our indigenous culture. Our Youths have abandoned our conservative way of dressing for semi-nakedness styles like sagging, “low –waist”, “show bras and pants” all in the name of fashion. The youths are no more interested in our traditional music and songs that impact morals; rather they prefer hip-hop songs that showcase nudity on the screen. There is an erroneous conception from scholars that Pay Television and other social media should wipe out our indigenous culture. Some scholars view our indigenous culture as being superstitious and mystic in nature which is a misconception. The objective of this research is to give guide on the channels to watch especially our youths , to ascertain whether Pay Television that affords Nsukka people the opportunity of selecting any channel of their choice is responsible for adulteration of their culture , to ascertain whether the youths that engage in the dressing patterns used in Nsukka are influenced from what they see on screen, to ascertain whether the case of raping and other crimes that are prevalent in Nsukka are as a result of Pay Television programme, to ascertain the age group of people that are responsible for the crimes, to ascertain whether Pay Television is responsible for the Nsukka youths that prefer hip-hop music to their indigenous music and songs. Recommendations are made on how Nsukka indigenes should go back to the basis and learn how to restore their culture. Sociological and Historical methodologies were used in this research.