EVALUATION OF ABS “HEALTH LINE” PROGRAMME USE IN CREATING AWARENESS ABOUT CHILD SPACING IN ANAMBRA STATE

EVALUATION OF ABS “HEALTH LINE” PROGRAMME USE IN CREATING AWARENESS ABOUT CHILD SPACING IN ANAMBRA STATE

ABSTRACT

This study evaluated Anambra Broadcasting Service (ABS) “Health Line” programme use in creating awareness about child spacing in Anambra State. The main objective of the study was to evaluate the use ABS radio programme “Health Line” in creating awareness about the benefits of child spacing among residing in Anambra State. The study reviewed both conceptual and empirical literatures that were related and relevant to the study. The study was anchored on two theories -the Health Belief Model (HBM) and the Agenda-setting theory. The survey research method was used in carrying out the study. Data collected through the questionnaire were presented in frequency tables and percentages while the hypothesis was tested using the chi-square statistical formula. The study found among others that a more than two- thirds majority of the respondents accede to have had a good exposure to the ABS “Health Line” programme. It was also found that the radio programme has been used to create the necessary awareness about the benefits of child spacing in Anambra State. The study recommended among others that governments at all levels wishing to transmit effective and well diffused health campaigns to members of the society should endeavour to reach them through a radio medium which is effective in breaking barriers of culture and language. Radio should be combined with other media.