FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE

FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE

ABSTRACT

This research project was embarked upon to examine the factors that influence consumer purchase and consumption of eggs in Enugu. The researcher used survey research method in carrying out the research. A sample size of 168 was randomly selected from the population of the study. In this study, four hypotheses were formulated which include among others that consumers level of income influences the purchase and consumption of eggs. The researcher tested and analyzed these hypotheses and their results were extensively discussed. Also percentages and tables were used to analyze the data while chi-square was used to test the hypotheses. Several findings were made in this research which include among others that: consumers purchase and consume eggs as a source of protein and that price positioning also influences consumers purchase decision. In response to the findings made, the following recommendations were made. They included that consumers should always make sure they purchase eggs from a source that has fresh eggs.