MULTINATIONAL CORPORATION AND TOTAL QUALITY MANAGEMENT. A STUDY OF NIGERIAN BOTTLING COMPANY PLC NGWO ENUGU
The total quality of management is a philosophy of management that is driven by the constant attainment of customer satisfaction through the continuous improvement of all organizational processes. This study examined how multinational corporations use total quality management to penetrate different layers of the economy and the effect of product quality maintenance in the demand of their product. The major findings from the study show that the studied multinational corporations take total quality management seriously because it is what makes their brand unique and different from any other brand in the market. And the quality of their product affects the demand of their products. In conclusion, if multinational corporations ignore the important of TQM in their corporation, the employees will fail to rethink what they do and they will fail to be more involved in workplace decisions thereby creating low quality even producing below the standard.