NEWSPAPER FRAMING OF HEALTH MILLENNIUM DEVELOPMENT GOALS IN NIGERIA

NEWSPAPER FRAMING OF HEALTH MILLENNIUM DEVELOPMENT GOALS IN NIGERIA

ABSTRACT

The role of the press in communicating development messages cannot be over-emphasised. The way and manner these messages are ‘framed’ within the frame of mind of the readers is as important as the communication of such messages. This study focuses on Newspaper Framing of Health MDGs in Nigeria. It sought to determine the frequency of coverage, angle of Health MDGs framed, level of prominence given to Health MDGs as well as the challenges facing the reportage of Health MDGs stories. Content analysis, survey and textual analysis methods were used as the manifest content of communication of four randomly selected national newspapers (from January 2012 to December 2012). The results were analysed with interview responses from Journalists who cover these events. The findings reveal that Health MDGs stories recorded more frequency of coverage but low prominence in terms of placement. Ownership influence and profit motive of newspaper institutions were among the challenges facing the reportage of Health MDGs in Nigeria. The researcher recommends, among other things, that public interest should be a determining factor for prominence in newspaper reportage of any issue. Also, Journalists should endeavour to frame news contents towards promoting positive attitudes in the people towards government institutions in the country.