PERCEIVED INFLUENCE OF ELECTRONIC MEDIA ON SPORTS DEVELOPMENT IN ANAMBRA STATE, NIGERIA
The purpose of this study was to determine the perceived influence of electronic media on sports development in Anambra state, with reference to provision of sports facilities, sports personnel development, funding of sports, creation of sports awareness, encouraging people’s participation and attracting sports sponsorship. Description survey research design was used in the study. In pursuance of the specific objectives, six research questions were formulated with three hypotheses. The sample for the study consisted 146 respondents made up of all the 21 sports Administrators in the 21 local government areas in Anambra state and the 125 Anambra state athletes who were in the camp at the time of the study. A researcher – made instrument titled Perceived Influence of Electronic Media on Sports Development Questionnaire (PIEMSDQ) with a reliability coefficient of .68 was used for data collection. The result of the data analysis, using criterion mean of 2.50 and t-test at .05 level of significance showed that electronic media influence the provision of sports facilities, personnel development, funding of sports, creation of sports awareness, encouraging people’s participation and attracting sponsorship for sports competition in Anambra state. The finding further revealed that there is a significant difference between sports Administrator and Athlrete’s perceptions on influence of electronic media on provision of sports facilities, sports personnel development and creation of sport awareness.