PUBLIC RELATION FOR IMAGE DEVELOPMENT OF BROADCASTING MEDIA IN NIGERIA
ABSTRACT
This study on Public Relations for Image development of broadcasting Media in Nigeria sets out to unravel the perceived position of the Nigerian Broadcasting Organizations by her publics, while also evaluating the impacts of Public Relations in managing good corporate image for the broadcast media. It also tries to find out if Public Relations practices can help in restoring public trust and confidence, especially at such crucial moments of crises. Emphases was placed on the role of Public Relations in examining and controlling the contents published by the broadcast Media, their overall consequences on the public, and the reasons beneath such content delivery. The study adopted the survey method and involved the design of a questionnaire which was administered mainly on Media Practitioners from three different organizations (see Table 4.1 for responses). Altogether, 108 questionnaires were fully completed and returned. The total response rates got from the survey was (85.71%). To examine the impacts of Public Relations for Image Development of Broadcast Media in Nigeria, vis-à-vis the inherent socio-economic and political variables of the country, there have been copious evidences as shown in Table 4.3.8, with a positive affirmation of 105 (83.05 %) of the entire respondents, which strongly agreed that PR Practitioners have done much at ensuring a safe content (Programs/News) for the public. While such questions as: would people listen, watch and support programs that only affect their moral and social lives positively were sampled among others. Both data analysis and presentations were digitally executed using SPSS version 15.5 Software, which provided the interface for using such high-end statistical analytical tools like: Pearson’s Product Moment Correlation, ANOVA Polynomial linear variance, Chi- square (x2), etc. It is worthy of note that in spite of the attendant limitations of the study, there was yet a palpable revelation that most media organizations have suffered redundancy, relegation and loss of patronage because they were not able to restore public confidence at a time it was mostly needed. Hence the need for Media practitioners to passionately admit and adhere strictly to the findings of this research as presented herein.