STRATEGIC INTENT AND ORGANIZATIONAL PERFORMANCE IN THE BANKING INDUSTRY. A STUDY OF SELECTED BANKS IN AWKA METROPOLIS

Abstract

This study was on strategic intent and organizational performance in the banking industry. The purpose was to identify how strategic intent and it dimensions relates with organizational performance. The design of the study was cross-sectional survey. A self-report questionnaire was used for data collection. Two hundred and one respondents make up the study sample. The sample consists of 132 (65.5%) male and female 69 (34.5%). Data analysis rejected all the hypotheses tested. It was observed that strategic intent and its dimensions (mission, vision and objectives) significantly and positive relate with organizational performance. In addition, analysis of effect size revealed that strategic intent account for 40 percent variance in organizational performance. It was concluded that overall strategic intent positively and significantly relate with organizational performance and that the various dimensions of strategic intent vary in the degree of variation they account for in organizational performance. Further study should examine the intervening variables in the relationship.

Keywords: strategy, strategic intent, mission, vision, objectives, organizational performance