TELEVISION PROGRAMME PREFERENCE AMONG PUPILS OF SELECT PRIMARY SCHOOLS IN ONITSHA METROPOLIS

TELEVISION PROGRAMME PREFERENCE AMONG PUPILS OF SELECT PRIMARY SCHOOLS IN ONITSHA METROPOLIS

ABSTRACT

Television program preference among pupils in Onitsha metropolis is a study embarked upon to investigate the pupils’ level of exposure to television programme, their Tv programme preference, the available television programme accessible to them; the determinant of their programme preference and whether what they watch on television programs influence their lifestyle, attitudes and behaviours. The study applied the use of cultivation theory of mass communication to explain the influence of mass mediated messages on the children. The survey research method was adopted to achieve the research objectives. Findings demonstrated that the respondents prefer entertainment programme than any Tv programme and that the basic determinant of what they choose to expose themselves to is their peers among other determinants. The study therefore recommends that media practitioners should try to increase the number of their educational programs to meet the required prescription in the NBC regulation while urging parents and teachers to strive to ensure that they pay attention to the media contents which their children and pupils are exposed to especially at early age.