THE EFFECT OF GRAPHIC DESIGN ON ADVERTISING DOMESTIC PRODUCT.

THE EFFECT OF GRAPHIC DESIGN ON ADVERTISING DOMESTIC PRODUCT.

ABSTRACT

In today’s world, consumers are offered a wide range of packaging alternatives for the same product. There is a crucial need to domestic product packaging with the use of good graphics designs in order to implement improvements that promote sustainability through advertisement. In doing this, the researcher is guided towards alleviating the problem which deals with capturing consumer’s interest through effective graphics designs, and improving the awareness of visual communication techniques in advertising, leading to good packaging and striking advertising concepts. The researcher analyzed the works involved in graphic designs, and also reviewed other related literature that examined the effects of graphic design on advertising domestic products.