THE INFLUENCE OF MEDIA CAMPAIGNS ON VESICO VAGINAL FISTULA PREVENTION AND CONTROL IN NORTH WEST NIGERIA
Vesico Vaginal Fistula is an abnormal communication between the urinary bladder and the vagina that result into constant involuntary discharge of urine into the vagina. This research work evaluated the influence of media campaigns on Vesico Vaginal Fistula prevention and control in North West Nigeria. In executing this study the researcher used explanatory mixed research method. Australian National Statistical Services (NSS) online calculator was used to draw a manageable sample size of 428 from the entire population of North Western Nigeria (35, 786, 944). Three rmeasuring instrument: questionnaire, interview and observation were used to generate both qualitative and quantitative data. Five research questions were raised and findings revealed that respondents are exposed to VVF campaigns in the region. However, the level of exposure seem to be relatively high. It was equally found out that the knowledge level of the people of North West Nigeria on VVF is high. From the study it was also found that radio and seminar /workshop forms the major sources of information to the people. The challenges associated with the use of the media in campaigns against VVF were as well discovered to include: language, frequency of the awareness campaigns and boring awareness progammes. The level of the influence of the campaigns on VVF prevention and control is moderately high. Based on the findings the study recommends that the campaigns planners should ensure they use local languages during the campaigns, skilled counselors should be used during the seminars, the awareness campaign should inform the people on the consequences of early marriage.